An Overview of Sexual Harassment

Inappropriate behavior is perhaps the most serious issue confronting our schools and organizations today. Seven days once in a while passes by without a token of the inescapability of lewd behavior as a social issue. Inappropriate behavior is a developing issue in the administration offices, schools, and the organizations of the world; be that as it may, numerous companies are currently receiving new enemy of provocation strategies. (Conta) The meaning of lewd behavior is any undesirable or wrong sexual consideration. That incorporates contacting, looks, remarks, or signals. A key piece of inappropriate behavior is that it is uneven and undesirable. There is an incredible contrast between sexual arassment and sentiment or companionship, since those are common sentiments of two individuals. Frequently lewd behavior causes the casualty to feel liable, however it is significant for the casualty to recollect that it isn't their shortcoming, the issue lies absolutely on the individual who is the harasser. Commonly dread is engaged with inappropriate behavior since it isn't about physical fascination, it's about force. Truth be told, numerous lewd behavior occurrences happen when one individual is in a place of control over the other; or when a lady has an untraditional activity, for example, a cop, assembly line laborer, business official, or ny other generally male occupation. Common survivors of badgering are youthful, single, school instructed, individuals from a minority racial or ethnic gathering (if male), in a learner position (or office/administrative positions if male), or have a prompt manager of the inverse Presently, it is hard for courts and others to choose when inappropriate behavior has occurred on the grounds that the meaning of lewd behavior is excessively expansive. Clearing up the legitimate meaning of lewd behavior would demoralize and rebuff harassers and carry solace to the people in question. Here are a few focuses to recollect in choosing hen lewd behavior happens: Sexual provocation is uneven and * It is about force and not fascination. * Subtle sexual conduct is now and again socially adequate, yet some would think of it as hostile and need it halted. * Moderate sexual conduct isn't socially worthy, sensible * Severe sexual conduct is rarely satisfactory. (Swisher 28) Sexual badgering is a significant issue in state funded schools, schools, and colleges. Reviews on school grounds show the quantity of respondents answering to have been explicitly hassled going from 40-70 percent. Just two percent of grounds badgering ases include an educator requesting sex as an end-result of a passing mark. Most cases include male and female understudies. In government funded schools current lewd behavior definitions are wrong, since terrible sexual conduct of the present youngsters isn't inappropriate behavior, however it is an impression of the disgusting, brutal, and the explicitly unequivocal nature of our media and culture. At the point when minimal six-year-old kids get suspended from school for kissing young ladies on the cheek, it's anything but a case of inappropriate behavior however of political Sexual provocation is as yet a major issue in schools and each school region in Washington presently has an antiharassment strategy. Middle school or center school has the most serious issue with inappropriate behavior predominantly as a result of their adolescence and wild hormones†. Says Viki Simmons of the YWCA. â€Å"Many times in secondary school, understudies don't ponder it when provocation occurs, however schools are presently getting serious about it†. Simmons meet) In the business world bosses are currently on notice that inappropriate behavior will never again be endured in the working environment. Cases brought against supposed harassers incorporate illegitimate end, intrusion of protection, infringement of fair treatment and free discourse rights, efamation, and deliberate punishment of passionate trouble. Lewd behavior for the most part happens to ladies in low-paying occupations, or ladies that must have work so as to help themselves and youngsters. On the off chance that inappropriate behavior occurs at work, record an itemized depiction of what occurred, with the goal that it is very much recorded and you don't need to recollect the occurrence. You should keep a scratch pad convenient for this reason, or compose it on a napkin to help you * What really occurred and what the wrongdoer said Another approach to do this is to compose a letter to the harasser. Make certain to keep a duplicate. Tell the individual obviously in the letter that his conduct toward you is undesirable. Tell the individual that he will be accounted for if the conduct doesn't stop (Kolbert). As indicated by the examination bunch Catalyst, late examinations have discovered that 40 percent to 60 percent of lady state they have been bothered at some point in their Employers have an obligation to explore claims of inappropriate behavior, and their workers have a genuine enthusiasm for realizing what exercises could bring about their end. Ever more clear meanings of inappropriate behavior are being actualized by an ever increasing number of enterprises around the nation. As this occurs, an expanding number of organizations are scanning for better approaches for ensuring themselves against charges, embracing their own enemy of badgering strategies to battle this developing issue. Chief's ought to do an assortment of things to stop inappropriate behavior in the work place. The most significant thing is senior administration makes it understood to laborers that provocation in any structure won't go on without serious consequences. In the event that top supervisors wear' pay attention to the issues, workers won't either. Chiefs should likewise comprehend they are answerable for their Companies need an express composed approach on sexual arassment that is broadly accessible in the working environment. Most advisors encourage organizations to accomplish something other than post the approach on announcement sheets. They ought to disseminate it extensive, over and over. Duplicates ought to be remembered for new worker direction bundles. Representatives ought to have away from of what lewd behavior is Many organizations are currently offering worker instructional meetings on inappropriate behavior, and many state that subsequent preparing is a smart thought. Preparing projects ought to incorporate all representatives, as opposed to simply administrators. The tone ought to be impartial and keep away from substantial iscussions on male badgering that may cause some hatred among the male workers. Commonly programs aren't viable on the grounds that they invest a great deal of energy simply assaulting men and not the wrongdoing. Organizations need a decent framework to manage grievances. A reasonable procedure for dealing with grievances shows that an organization pays attention to them. Until 1991 it was more earnestly for lady to make claims of lewd behavior, since lady felt like there was no way around it. Be that as it may, the profoundly promoted hearings of Clarence Thomas and Anita Hill in 1991 made a huge difference. Throughout the fall of 1991, the subject of inappropriate behavior rabbed news features. Everybody started talking about this issue and feelings ran high. Judge Clarence Thomas was selected to be a Supreme Court Justice, which is America's most noteworthy court, and Supreme Court Justices have their employments forever. They can't be terminated. Before an individual can be made a Justice, the person in question must be addressed and Judge Thomas was ounce the top of a U. S. organization called the EEOC. The EEOC ensures everybody is dealt with reasonably while going after a position. It likewise authorizes laws against lewd behavior. Anita Hill is a law educator who worked with Judge Thomas at the EEOC numerous years prior. Half a month into the Congressional Questioning she approached and blamed Thomas for lewd behavior. She asserted that he used to continually approach her for dates and addressed her about explicit movies he had seen. Anita Hill said that she was profoundly annoyed by these comments yet felt that she was unable to gripe. Clarence Thomas was her chief, and she felt that her profession could be Anita Hill was a truly credible observer. Be that as it may, Judge Thomas denied her charges in the most grounded potential terms. Who was coming clean? The nation was separated. Be that as it may, the issue was being talked about all over the place. Ladies from the whole way across the country recounted their encounters with inappropriate behavior. What's more, numerous men conceded being Finally, the senate casted a ballot to affirm Judge Thomas. However, the vote was close. Numerous congresspersons had questions about Thomas' character. Others didn't the, Thomas' vocation ought to be wrecked on account of one individual's story. They said there was insufficient proof to demonstrate there was bad behavior. At long last, everybody concurred that lewd behavior is a difficult issue everybody must turn out to be progressively touchy It's critical to realize that men experience difficulty as well. Ladies are by all account not the only casualties of inappropriate behavior. An ever increasing number of men are being bugged in the work environment, homerooms, and storage spaces. Whoever is in the situation of intensity will in general be the harasser. Men can be survivors of both lady and other men Sexual provocation is extremely wide spread, however there are methods of maintaining a strategic distance from it, for example, Keeping everything carefully on a business level. In the event that working in a similar room as the harasser, make a hindrance between the two work stations with a work area or file organizer, and so on. Try not to request individual favors or unique treatment from the harasser with the goal that he won't feel he is owed anything. Try not to discuss anything individual.

Theory and practices of negotiation Essay Example for Free

Hypothesis and practices of arrangement Essay Definition When you hear the word arrangement, what starts things out to mind? Exchange is quite often an ordinary exchange being managed by all of us. To be sure, how frequently do you haggle regularly, sometimes, or never? Everything in life is arranged, under all conditions, consistently: from requesting that your folks carry you to the shopping centers to take out the morning trash to driving in the express path in heavy traffic, from figuring out what time to plan a meeting with a customer to choosing which television program to watch with your familyâ€to some degree, each aspect of life is connected with one’s utilizing of exchange. Arrangement happens at whatever point individuals trade thoughts with the aim of changing connections or at whatever point they present for understanding. Another definition growing somewhat the above significance of exchange is to take note of that arrangement is directed neither to extend nor to penetrate the relationship, yet to frame some other design. To put it plainly, the vast majority of us are continually associated with arrangements to some degree for a decent piece of some random day. Arrangement ought to be considered as a positive method of organizing the correspondence procedure. It is typically more than supportive in one’s workplace and in shutting manages new customers or possibilities. Win-win arrangement abilities are resources for an organization particularly on the off chance that you will be accountable for promoting new and pioneer items to the market. Successful exchange encourages you to determine circumstances where what you need clashes with what another person needs. The point of win-win exchange is to discover an answer that is satisfactory to the two gatherings, and leaves the two gatherings feeling that theyve won, somehow or another, after the occasion. Getting ready for a fruitful negotiation†¦ Contingent upon the size of the contradiction, some readiness might be suitable for directing a fruitful arrangement. For little contradictions, over the top readiness can be counter-profitable in light of the fact that it requires some investment that is better utilized somewhere else. It can likewise be viewed as manipulative on the grounds that, similarly as it reinforces your position, it can debilitate the different person’s. Be that as it may, on the off chance that you have to determine a significant difference, and afterward ensure you get ready completely. Utilizing our free worksheet, thoroughly consider the accompanying focuses before you begin arranging: Objectives: what would you like to escape the exchange? What do you think the other individual needs? Exchanges: What do you and the other individual have that you can exchange? What do you each have that different needs? What are you each open to parting with?  Alternatives: on the off chance that you don’t agree with the other individual, what options do you have? Are these fortunate or unfortunate? What amount does it make a difference on the off chance that you don't agree? Does inability to arrive at an understanding cut you out of future chances? What's more, what options may the other individual have? Connections: what is the historical backdrop of the relationship? Could or should this history sway the arrangement? Will there be any shrouded issues that may impact the exchange? By what means will you handle these? Anticipated results: what result will individuals anticipate from this exchange? What has the result been before, and what points of reference have been set?  The results: what are the ramifications for you of winning or losing this arrangement? What are the ramifications for the other individual? Force: who has what power in the relationship? Who controls assets? Who stands to lose the most if understanding isn’t came to? What force does the other individual need to convey what you trust in? †¢ Possible arrangements: in view of the entirety of the contemplations, what potential trade offs may there be? Arranging successfully†¦ The exchange itself is a cautious investigation of your position and the different person’s position, with the objective of finding a commonly adequate trade off that gives you both however much of what you need as could reasonably be expected. People groups positions are once in a while as on a very basic level contradicted as they may at first show up the other individual may have totally different objectives from the ones you anticipate! In a perfect circumstance, you will find that the other individual needs what you are set up to exchange, and that you are set up to give what the other individual needs. On the off chance that this isn't the situation and one individual must give way, at that point it is reasonable for this individual to attempt to haggle some type of remuneration for doing so †the size of this pay will frequently rely upon the a significant number of the variables we talked about above. At last, the two sides should feel good with the last arrangement if the understanding is to be viewed as win-win. Possibly consider win-lose exchange on the off chance that you dont need to have a continuous relationship with the other party as, having lost, they are probably not going to need to work with you once more. Similarly, you ought to expect that in the event that they have to satisfy some piece of an arrangement where you have won, they might be uncooperative and legalistic about the manner in which they do this.

Copenhagen Is the Best City in the World to Live in Today free essay sample

COPENHAGEN IS THE BEST CITY IN THE WORLD TO LIVE IN TODAY Vanessa He ID num 114162020 Level 4 Writing Research Karley Doucette August 11, 2011 When individuals think about the best things, it varies from individual to individual. Be that as it may, we are for the most part searching for a spot that meets our requirements impeccably, which can be a significant titanic assignment. The tempestuous monetary setting makes the assignment much harder for you. As per some statistical surveying and reviews, there are a bunch of urban areas that were casted a ballot as the best urban areas to live: â€Å"In constantly, Dutch research researcher Ruut Veenhoven (2009) of Erasmus University in Rotterdam has been doing his studies for the World Database of joy, Copenhagen in Denmark has topped the list† (29). I completely bolster that Copenhagen must be the best city on the planet to live in today, since Copenhagen has a genuinely enthusiastic workplace; it is additionally in the bleeding edge of the green development; more than that, Copenhagen despite everything has an engaging excursion time which is government commanded and paid. Copenhagen has an exoteric, casual workplace and an adaptable work advertise. When working in Copenhagen, your public activity at work is focused around the mid-day break and at get-togethers during the year. â€Å"Every year just about 100,000 businesses in Danish organizations partake in a yearly disagreement focal Copenhagen† (Mark 2006, 134), which is a method of lightening working worry just as giving the representatives a chance of mingling. The Economist (2006) announced â€Å"it is Copenhagens uncommon execution on occupations that has pulled in most consideration. Sometimes, â€Å"the Danish work advertise model named under the name of the Nordic Labor Market Model, of which the fundamental thought is that at whatever point a ? rm can't keep laborers beneficial in their present place of employment, the administration should assume liability and retrain workers† (Tor and Niels 2009, 105). In this manner, we can say that one who lives in Copenhagen can offer tho ught to both work and public activity, also, with the administration ensure, you will never need to stress when cutbacks occur. For wellbeing, individuals need to keep themselves, to the most extreme, living a ‘Green Life’. Copenhagen is in the cutting edge of the green development, from its bike way of life and green food to its electric vehicles. With respect to, it is the foremost need of the individuals. In any case, loads of food makers are simply worried about flavor while disregarding the fixings which once in a while include hurtful trans fats. Maria (2006) revealed: Copenhagen is a city that has such forcefully restricted trans fats, passing a law in 2003 that became effective in 2004, making it illicit for any food to contain in excess of 2 percent of trans fat. The Danish wellbeing service reports that cardiovascular illness has fallen by 20 percent in the previous five years. This is an undeniable achievement in food industry. Aside from food, another a valid example is the electric-power pontoons, which are fruitful to such an extent that they can in the end eliminate the diesel-filled ones. The power that controls these batteries originates from the seaward wind ranches. Copenhagen has a considerable lot of these breeze ranches: â€Å"Denmark is a breezy nation and it has been evaluated that 10% of the country’s electrical force can be gotten by building windmills† (Alan 2000, 95-96). So recall, when you ride on these electric-fueled pontoons, you bolster the green development as well as can get the opportunity to make the most of your time with companions totally without commotion or smoke. Along these lines, Copenhagen is to be sure driving the route in helping protect Mother Earth. Coherently, with both food sheltered and natural agreeable benefits, it is no uncertainty the best city to stay. To wrap things up, Copenhagen has a decent measure of excursion time; the feature is that this sort of get-away is government commanded and paid. There’s not at all like a long weekend to make you wish you had additional downtime, particularly in contemporary society. Get-away methods individuals have increasingly save time, and they can have a decent loosening up excursion, which is helpful to their physical and emotional wellness. As per a report, â€Å"Copenhagen, Sydney and Brasilia are the most liberal, ordering a month and a half ofâ vacation. Copenhagen, we should note, has a six-day work week† (Anonymity 1995, 10) . This get-away incorporates 10 paid open occasions and all representatives reserve the privilege to 25 days of get-away consistently. The excess days may exist in certain businesses relying upon aggregate understandings among managers and representatives. For some gatherings an extra 5 days are normal. What may arrive at an agreement is that a plentiful get-away can push us to reconnect with ourselves, which additionally works as a method of self-disclosure and encourages us return to feeling our best. What’s increasingly, the two bosses and representatives can pick up favorable circumstances from worker get-aways. One study uncovered that â€Å"for each dollar of excursion benefits paid to representatives, managers get a 3 dollar return regarding resolve and productivity† (Sharon 2009). Somewhat, get-aways can really bring down the danger of representative demise, just as improve work execution by giving certain medical advantages. By this token, get-away is standard in Copenhagen; that’s the most grounded purpose behind picking Copenhagen as an alluring spot. Whatever stimulates your sense of taste, there makes certain to be something extraordinary in the capital city of Denmark. It is a green city with adjusted working hours and continuous get-aways. So with the fluctuating and dynamic economies of the world, the rundown ofâ best urban communities to live in the worldâ is bound to change, yet now and sooner rather than later, Copenhagen makes certain to be in front of the rest of the competition. So before you make a move, ensure you have refreshed yourself with current data. References Veenhover, Runt. 2009. The most joyful individuals on the planet. Denmark Host Country, December 2 Salmon, Mark. 2006. Culture Smart! Denmark. Briton: Kuperard, an engraving of Bravo Ltd. Jaick, Amy, and Caroline Marrows. 006. Flexicurity-Denmark’ s work showcase. The Economist, September 7. Eriksson, Tor, and Niels Westergaard-Nielsen. 2009. Pay and Labor Mobility in Denmark, 1980-2000. Chicago: University of Chicago Press. Cheng, Maria. 2006. Denmark’ s trans fat tight carries would like to food darlings. Austin American-Statesman, October 29. Jauces, Alan. 2000. Significant World Nations: Denmark. London: Chelsea House Publishers. Secrecy. 1995. â€Å" Take the week off. † Executive Report 14. 2: 10 Yeates, Sharon. 2009. Should laborers be ensured more excursion time? Helium, July 15.

Just World Theory Essay Example | Topics and Well Written Essays - 2000 words

Simply World Theory - Essay Example One of the results of this inclination has been a penchant to consider answerable for the exemplary fatalities. A tremendous settlement of study suggests that individual are impression of assault, hostility and different blueprints of attack are tinted by an individual's own particular manners. However, different issues, for example, distinction of the victim and sexual classification takes an interest a fundamental part in who gets confined for the duty in the focal point of the unfortunate circumstance. The specialists guage those individuals who think in a simply world would assign fatalities more capable than individuals who don't imagine that the world is simply. All individuals were determined for an overall conviction in a simply world scale and a circumstance to decipher about a victim who was confined while fleeing from a conflict at a local bar. The victim, depicted as either having been kept once in the past or having not in the least been confined was situated in jail. On e more detainee a while later assaulted the victim. The individuals were then allowed to rate how liable the victim was for the incident. The outcomes exhibited that individuals whose scores called attention to a predominant conviction in a simply world administer greater duty to the victim regardless of the victim's past capture documentation. The scientists satisfied that conviction in a simply world is scientific of predominant victim blame. In any case, in view of the simply world hypothesis involves that one get what they should have throughout everyday life; the scientists guessed that individuals considering in a simply world would get a handle on the victim guiltier than individuals who didn't. Individuals were likewise given a conviction in a simply world parity in addition to a parity of their assessment of their methodology toward the survivors of AIDS. The results indicated that part's scores on the simply world degree were totally associated with apathetic methodologies toward AIDS casualties. In this way, individuals who detected that the world was simply and sensible were increasingly plausible to charge the people for contracting AIDS notwithstanding of how they choked the disorder. Numerous looks into do in all actuality support the decision that guys are increasingly likely to charge the victim of unfortunate conditions. For example, the examination was made in the secondary school and undergrads contemplations toward assault. Individuals were given an assault moral story receipt scale and eleven short assault circumstances. The scientists found that guys considered mindful the victims more than females did regardless of the circumstance. In an extra examination, individuals were informed two depictions of a story regarding a correspondence among a lady and a man. Varieties were exactly the comparable separated from the inconceivably end the man assaulted the lady in one and in the other he foreseen marriage. Together, in both of the conditio ns, individuals broke down the lady's indistinct procedures as unavoidably prompting the unique results. Studies have uncovered that the individuals who judge in a simply world may be progressively plausible to imagine that assault victims more likely than not acted enticingly that worn out spouses probably defended their thrashings, that evil occupants more likely than not caused their had infection or that the terrible should have their arrangement. Be that as it may, the simply world th

Free Narrative Essay Samples and Examples - What You Need to Know

Free Narrative Essay Samples and Examples - What You Need to KnowYou might be asking yourself, 'What are free narrative essay samples and examples and can they help me?' Well, first of all, a narrative essay is what most people think of when they think of writing. So, you should start off with the basics before you dive into the fun stuff like advanced techniques and parts.Here is a good example of the type of narrative essay that is out there. I know, it's not like the great works of Shakespeare or the classics, but still it is interesting. This is where the reader is interested in what the author is going to say, and what the author says.Examples of this type of essay are abundant. You can use different examples from your favorite authors, books, movies, blogs, and more. The only problem with using a free sample is that most of them are written by other writers.You see, most of the authors that wrote the examples and samples will give a basic part of their essay. But what is missin g is the more advanced techniques and parts that make their story more interesting and unique. It is almost as if they are just trying to impress the reader.You see, the authors that write these free sample have a specific audience in mind. And the audience that you are trying to impress is the one that wants to find the answers to questions that they have on their mind.Example writing is about entertaining the reader. So, that is why the examples are free.But what if you do not like the examples and samples that you find? Or, you do not like the style that is used in the examples and samples. Thenyou need to seek out more writers that write in an amazing style and vocabulary that will grab the attention of your reader.You need to learn to tell the difference between free samples that will teach you how to write your own unique stories. And you need to get to know the authors that write these samples. Then you will be able to read an amazing narrative that will grab the attention of your reader.

MA Identifying and Realizing Synergies

MA Identifying and Realizing Synergies Mergers and acquisitions â€" more popularly known as MA â€" take place for a variety of reasons. The increasing competitiveness in the global business stage calls for firms, companies and organizations to redefine their goals and broaden their horizons while sharpening their business focus. Diversification through the acquisition of, or merger with, other companies and businesses is one method employed by today’s large companies.Mergers and acquisitions are also entered into by businesses for the simple reason that they are seeking growth: growth of their market share, and growth of their company, as a whole. It is also one way of nurturing the growth of their power over costs, pricing, and similar aspects of business.But, aside from these, there is another reason why MAs take place: Synergy, or deriving benefits from two companies or businesses joining its forces together. © Shutterstock.com | LightspringIn this article, you will start learning about 1) synergy defined, 2) synergistic benefits derived from MA, 3) types of synergies, and 4) realizing synergies.SYNERGY DEFINEDYou might have come across the word “synergy” in your readings about MA, and why not? After all, it is said to be one of the most commonly used terms in relation with the subject.Synergy refers to the concept of two companies with complementary strengths and weaknesses combining their respective value and performance, resulting in total value and performance that is greater than the sum of the two companies. It has also been defined as the increase in competitiveness and cash flows beyond what the two companies are expected to accomplish if they maintain standalone operations. If we are going to talk about something more quantifiable, we can say that synergy is that extra value that can be created from a takeover or business combination.It is likened to the concept of two heads being better than one, and of two companies combined together becoming more valuable, more solid, and much stronger than when they are separate.Normally, people have this notion that a merger or an acquisition means that one party wins while the other one loses. The acquiring company is the one that wins, and the acquired company is the one on the losing end. Synergy is not about that.In Synergy, both companies are winners. The shareholders of the acquired company win by receiving a premium from the acquisition. The shareholders of the acquiring company realize increased value thanks to the synergies obtained in the acquisition. It is, for all intents and purposes, a win-win situation. This is the main reason why synergies are said to be the main incentives or driving forces in MAs.But there is one question that has to be answered: when is value, by virtue of synergies, created?Let us say, for example, that Company A, which has a market value of $20 million, is targeted for acquisi tion by Company B, a larger company. After a long and tedious negotiation and applying due diligence, Company B paid $25 million for Company A. Company B paid $5 million more than the value of the company, which means that it has paid a bid premium of 25%.For the shareholders of Company A, they have obtained an increased value in the form of the premium. But what about the shareholders of Company B? At this point, they have not yet seen if paying the 25% bid premium was worth it.The only time that value is created is if the bid premium has been justified, and that is when the acquisition manages to achieve synergies that is equal to, or more than, $5 million.SYNERGISTIC BENEFITS DERIVED FROM MAThe main idea behind Synergy is that, by combining two companies, they can expect financial results that are far greater that what each could have achieved if they did not join forces. Shareholder value is ultimately created, much higher than its value prior to a merger or acquisition.When we speak of synergy, it usually comes in two forms:Revenue synergies, which pertain to enhanced performance, as evidenced by increased revenue.Cost synergies, or greater cost efficiency; more specifically, reduced costs. It points to the savings, particularly in operating costs, after the two companies have joined their strengths.To better understand them, let us try to break down the benefits that companies entering into MA transactions hope to achieve in a synergy merge.Economies of ScaleIn the competitive business field, it is almost always the bigger companies that have the greater power. Size does matter, and so businesses will always find a way to be bigger than the competition. It is a fact that bigger companies have better chances of improving their purchasing power and even finding suppliers that can provide raw materials at low costs. The opportunities for saving more on costs are definitely more than what are available to smaller companies. Bigger companies also have stronge r clout when it comes to negotiations and similar business transactions. Therefore, we cannot really blame companies for wanting to merge, for the simple reason that they want to be bigger.One other advantage of mergers is having consolidated gains, facilitated by the combined companies’ increased focus on its core capabilities and even paying more attention to niche areas.Savings from reduction of peopleMergers result in human resources that are tighter and more compact. Lay-offs and separations come with the territory when it comes to MA. A ship only has one captain, and the combination of two companies means that there will only be one leader of the combined company. A resulting organizational audit will reveal some positions or jobs to be redundant â€" a sure sign of inefficiencies â€" and streamlining the tasks and responsibilities would mean job cuts. This reduction of staff members will result in reduced manpower costs, even after paying the severance packages to those who were let go of.Aside from reduction of people, savings can also be obtained by virtue of the fact that retaining the best people for the tasks at hand would mean there is no longer a need for the resulting company to spend money and other resources in training and educating its employees.Improved market reachThink of one company operating in one market combining with another company that operates in another market. This means that the resulting company will have access to both markets, and the larger economies of scale is also likely to mean that it will have greater potential to reach new markets. The resulting company will also be able to take advantage of new sales and purchase opportunities, due to the expansion of its supply, marketing and distribution chains.The speed with which a company can also enter new markets is faster. Say, for example, that a company wants to enter a new market. The whole process requires acquisition of new resources, educating and training people to f acilitate entry into that market, and developing business models and plans applicable to that market. By acquiring another company or a firm, especially one that already has a foothold in that market you are targeting, or one that has the resources needed, the entry will be sped up.Enhanced industry visibilityA bigger company has a wider market reach, can have better performance and enhanced efficiencies, and eventually have an improved ranking in the industry. This is not the final benefit, though, because the enhancement of the business in the industry also places it in a better position to raise capital or funding, when and if needed.Acquisition of new talent and technologyThe streamlining of the personnel or human resources of the combined company will result in the improvement of your people’s productivity due, in large part, to the discovery of new talent. Combining companies will also mean pooling each other’s technologies together and even sharing knowledge and technical know-how. This would go a long way in helping the company develop and maintain its competitive edge, since it is a fact that being updated with the recent developments and advancements in technology is a vital aspect of business.TYPES OF SYNERGIESThere have been a lot of categorizations for synergies but, in an effort to simplify matters, they have been broken into two forms, as mentioned earlier, which are the Revenue Synergies and Cost Synergies. However, to provide more details, we can further break them down into 4 types: Cost, Revenue, Financial, and Market.Cost synergiesWhen we speak of synergies that involve the reduction or decrease in costs, we are referring to cost synergies. More often than not, these costs include administrative and overhead costs, which can be reduced, or even completely eliminated in some cases, by combining activities, technologies or resources after the business combination. Resources that are not used to their full capacities may also be used up to 100%, and even have extended usage, instead of having to purchase new resources or technology altogether.A good example of cost that can be reduced through MA is research and development. It takes money for a company to conduct RD when developing a new product, or a process, or any other business-related matter. However, by combining resources with another company, the money (and time) usually spent in obtaining the required and desired knowledge will be considerably reduced or, in some cases, even fully done away with.Some of the identified cost synergies, which are mainly achieved thanks to the consolidation of the operations of the combined companies, are:Reduction of employees or job and position redundancies;Reduction of administrative and factory overheads, arising from consolidation of marketing, accounting, information technology, and production line functions;Elimination of excess facilities and integration of complementary technologies, which could also be signified by sh ortening of production processes and disposal of surplus facilities; andIncrease in purchasing power, as manifested in the improved bargaining power of the company with supplies, distributors and other business collaborators.Revenue synergiesThese refer to synergies that increase the revenues of the company. This means that the business combination has enabled the company has greater ability to sell more of its products or services, or even increase its selling prices to generate more revenue. It may include activities such as cross-selling and bundling. It may also involve having an expanded product line and being able to reach more customers or buyers.The most common revenue synergies are:Cross-selling, or being able to sell products to new markets, niches, or customer bases;Marketing, selling and distribution of similar or complementary products, which is applicable when the businesses that have combined belong to the same industry (as is often the case);Gaining access to new mar kets, made possible by the existing foothold of one of the companies to a market that was not previously accessible to the other company;Sharing of distribution channels, where the combination results to having more channels for the distribution of products and services; andReduction or elimination of competition, spurred by the larger and more dominant presence of the two business joining forces.Financial synergiesCompanies that undergo business combination are likely to find themselves enjoying lower costs of capital and improved cash flows. Profitability is also a potential synergy that can be enjoyed by the resulting company, due to these lowered risks, improved performance, and reduced costs.The most common examples of financial synergies are:Higher revenues and cash inflow from sale of products and services of the combined companies;Reduced costs, thanks to the streamlining of operations of the resulting business;Higher profits, by virtue of the improved revenue generation and cost efficiency measures implemented after the combination;Improved capacity of the combined business to handle its debts or liabilities;Lower cost of capital and business risk, made possible by the combination of two business, making for a more solid entity; andPossible tax benefits arising from the combination of the businesses and their operations.Market synergiesThese synergies are often seen in the enhanced negotiation capabilities of the company, particularly when dealing with suppliers and partners, as well as its customers.Some of these synergies are:Greater bargaining and negotiating power, where the company is likely to elicit more trust from suppliers, customers and other business partners, when it is trying to enter into transactions with them;Increased recognition of the combined business in the industry, where two businesses with separate standings are now seen as one entity, with their combination increasing their power in the industry they are in; andStronger standi ng, where the resulting business is bigger, and is less vulnerable to hostile takeovers by other businesses.REALIZING SYNERGIESOne of the harsh realities about synergies that many companies attempting MA often learn the hard way is that synergies do not really count for anything unless they are realized. Being able to identify the synergies is one thing; incorporating or integrating them into MA is another. A failed MA basically means synergies that have defaulted; in short, they are of no use at all.During the integration process, in order to realize synergies, keep the following in mind:Synergies must be looked at from a long-term perspective. After all, they are expected to benefit the business in the long-run, so viewing them form a short-term standpoint will not do the company any good. Keep in mind that businesses do not grow overnight, and profits are realized over a period or length of time. When changes are implemented within an organization, it takes time for it to adapt, and there is no denying that MA is a major change.Timing plays an important role. Many businesses undergoing MA have lost estimated synergies for the simple reason that they were not able to handle some integration issues quickly enough. Thus, it is important to always be kept up to date on issues such as the daily operations as well as maintenance of the business which include, but are not limited to, sales, marketing and other financial transactions.Management and leadership play an important role in the realization of synergies. In short, it is the managers that play the largest role in the realization of the synergies that have been identified. Therefore, it is important for managers â€" from top to middle management â€" to be made aware of their responsibilities and, at the same time, keep them motivated to see that MA through.Involvement of the employees is also vital. It is the employees or the personnel who will carry out the operations of the business. Thus, they play an im portant role in MA as well. Business combination means the people of two companies having to work together, and it is highly likely that either group come from different backgrounds and culture. These differences can play a major role in the realization of synergies and of the integration as a whole.Know your goals and stick to it. Keep your focus during the MA. Otherwise, you will lose sight of what the true goal is, and the synergies will be lost to you. By keeping your eye on the ball, you will be able to easily make moves to adapt to certain situations.Monitoring and feedback. There is a need to always conduct surveillance while realizing synergies. This is so that you can track your progress, and see if you are on track towards the goals you have set earlier.Take note that not all synergies are positive. There are also negative synergies that managers and business people involved in MAs have to watch out for. Some of the more prevalent examples include culture clashes among the people in the combining companies, underutilization of available resources, and reduced operational efficiency.Identifying and realizing synergies is often easier said than done, but when done properly, and with a lot of caution, the results can be greatly satisfying â€" and highly profitable â€" for everyone involved.

La Importancia de tu Experiencia Laboral

En los artà ­culos anteriores explorà ¡bamos la importancia de tu desempeà ±o acadà ©mico para tu solicitud de admisià ³n al MBA, tanto en tu rendimiento en la universidad como en el GMAT. En este artà ­culo abordaremos la otra cara de la moneda de tu solicitud: tu experiencia profesional. Si bien existen programas que admiten estudiantes directo de la universidad con muy poca o ninguna experiencia previa, la mayorà ­a de los programas de MBA todavà ­a recomiendan y valoran muy favorablemente a los candidatos que cuentan con de dos a cinco aà ±os de experiencia laboral. Esto es porque consideran que el estudiante de MBA con experiencia profesional tiene mà ¡s que aportar, y puede sacarle un mayor beneficio a las clases y a la vida del MBA en general.  ¿Pero especà ­ficamente quà © parte de la experiencia profesional es importante? Las oficinas de admisiones de los programas de mà ¡s renombre en los Estados Unidos y en el resto del mundo consideran que los tres elementos siguientes son los mà ¡s importantes: 1. Tu nivel de liderazgo en la empresa. Mà ¡s que el tipo de empresa, o el tipo de trabajo que haces, el elemento de mayor peso es el nivel de liderazgo que has ejercido en tu carrera profesional. Para ello es muy importante que tu hoja de vida, o â€Å"curriculum vitae†, està © lleno de evidencias concretas: cuà ¡nta gente has lidereado como parte de tu equipo, de quà © tamaà ±o es el presupuesto a tu cargo, quà © tipo de actividades o funciones desempeà ±as. No es suficiente decir que eres là ­der, tienes que demostrarlo con nà ºmeros y hechos. 2. Tu progreso profesional. Es importante que ademà ¡s de liderazgo, demuestres que has sido promovido dentro de la empresa, o que te moviste de una empresa a otra porque esta à ºltima te ofrecà ­a un cargo mayor a la anterior. Ademà ¡s de describir el cambio de rango, es importante demostrar con hechos y nà ºmeros que el nuevo cargo conlleva una responsabilidad mayor. 3. Tu estabilidad laboral. Al mismo tiempo que las escuelas esperan que progreses dentro o fuera de la empresa, tambià ©n valoran tu estabilidad laboral. Esto significa que debes cambiar de trabajo solamente cuando sea absolutamente necesario y que represente un progreso necesario en tu carrera. Cambiar de trabajo cada uno o dos aà ±os, por ejemplo, demuestra inestabilidad y genera desconfianza. Si bien es cierto que muchas veces los cambios de empleo son involuntarios y hasta necesarios, trata de mantenerlos a un mà ­nimo, y en la medida de lo posible, evita perà ­odos largos entre los empleos que posteriormente tengas que explicar. Es imprescindible que la hoja de vida, o curriculum vitae (CV), contenga tus logros profesionales con detalles y resultados. La hoja de vida no es una lista interminable de deberes y responsabilidades, sino un recuento cuantificado de tus logros. Dedà ­cale tiempo y atencià ³n a tu CV. Es parte esencial para tu aplicacià ³n y por ende para tu admisià ³n. Si te gustarà ­a tener una guà ­a professional que te ayude con tus aplicaciones para el MBA, considera los servicios MBA essay editing o MBA Application Packages. Ambos incluyen asesoramiento general, revisià ³n de los ensayos, entrenamiento para las entrevistas, y revisià ³n de tu hoja de vida (Curriculum Vitae). hbspt.cta.load(58291, '468543e9-2fbf-46b9-abeb-b88daaf6ae14', {}); Por  Esmeralda Cardenal, ex Directora Asociada de Admisiones de la Escuela de Negocios de Yale, ex Directora de Admisiones de MBA de Michigan State University, y consultora para Cardiff Business School en el Reino Unido. A Esmeralda le encantarà ­a ayudarte a preparar tu solicitud de admisià ³n al MBA de la mejor manera posible y contestar tus preguntas. Si quieres que Esmeralda te ayude a que te admitan a un programa de MBA, haz click aquà ­ para ponerte en contacto con ella. Related Resources: †¢ Leadership in Admissions, a free guide †¢  ¿Cuà ¡l MBA es el Mejor Para Tà ­? †¢Ã‚  What Qualifies as â€Å"Good† Work Experience to an MBA Admissions Committee?

Software Specification Document Essay examples - 9924 Words

Software Development Project Design Specification Outline Project Name: User Contact: Phone: E-mail: Development Contact: Phone: Web: E-mail Document Creation: Document Revisions: Last Modified: Purpose of This Document This document provides a suggested outline for a database application design specification that falls within Microsoft Development Framework guidelines. Hints for creating the content of each section and topic are emphasized and can be deleted from the final document draft. Items to be filled in during the creation of the document are noted with {bracketed text} which should be replaced with the actual text in the final specification document. Different specifications will have†¦show more content†¦UI Guidelines Report Layouts Fonts and Point Sizes Colors Bar Menus Shortcut Menus Toolbars Terminology 6B. Structural Information {name of the first report} Purpose Mockup Data Source Navigation Controls Events and Procedures Properties {name of the second report} ... 7. Appendixes Data Diagrams Database Structure Process Flow Diagrams Form Mockups Report Mockups Project Timeline Test Plan Design Team Notes History Application History Data Integration Information Future Phases 1. Executive Summary An Executive Summary section is a common requirement for business documents and exists to provide the project highlights for managers. In a specification, this is probably the only section that executives at the program manager level and above will read. Its purpose is to provide a clear, accurate, and concise synopsis of the project by highlighting the projects functionality, justification, and cost. As a general rule, writers of business documents try to keep the Executive Summary to one or two pages. For a specification, the reality is that one page is impossible, two is desirable, and three or more is commonplace. 1A. Overview The first portion of the Executive Summary section presents an overview of the software project by summarizing the problems it addresses and the methodology that will be employed. Identified Problems This component of the Executive Summary section provides aShow MoreRelatedSoftware Requirements Specifications For Emergency Calling1309 Words   |  6 Pages Software Requirements Specifications Emergency Calling Version Primary authors Description of Version 1.0 Lavanya Yellapragada(w930339), Venkata Kodali(w927197) Software requirement specification document 1.Introduction 1.1 Purpose of the document The purpose of this software requirements specification document is to provide a detailed description of the functionalities of the Emergency Calling application. This document will cover each of the applications intended features, as well asRead MoreEssay on Captiva Conglomerate Case Study Analysis632 Words   |  3 PagesMajor Facts: ï  ¶ System specifications not clearly defined ï  ¶ Contract wording is partial to S. O. Software ï  ¶ Spares management module is a disaster ï  ¶ Spares management module currently complicated and un-useable/outdated ï  ¶ Spares management module behind schedule ï  ¶ Regional and centralized inventory management system behind schedule ï  ¶ S.O. Software depleted allotted financing ï  ¶ The system software specifications were not drafted by S.O. Software personnel Major Problems: ï  ¶ The contractRead MoreSoftware Requirement Specifications1475 Words   |  6 PagesSoftware Requirements Specification 1. Introduction 1.1 Purpose This document is a definition of software requirements to develop an automated night class enrolment system and flexible query database required by St.Johns Central College. This document will present the functional, non-functional, and design constraint requirements for the system to be developed. Use case models and descriptions are included along with class diagrams to help model and specify the functional requirements and specificationsRead MoreProfessional Writing in Computer Science Essay1177 Words   |  5 PagesComputer Software Engineer develops software systems to be used by their clients, such as a website used to sell the client’s products. Although software engineers spend the majority of their time programming and testing the software, a key component to the success of a software engineer is the ability to write a thorough Software Requirement Specification (SRS). A SRS documents the requirements and dependencies needed for the software, prior to beginning any programming. Therefore, a Software EngineerRead MoreSrs for School Management System1661 Words   |  7 PagesSOFTWARE REQUIREMENTS SPECIFICATION (SRS) FOR Student and Unit Management System (SUMS) – Registration Module Version 1.0 Prepared by: Taeeb Ahmad Prepared for: Islamia model school Shabqadar fort Preface This document contains the Software Requirements Specification (SRS) of an Online Project Marking System for the Islamia model school shabqadar fort. The main aim of this project is to add functionality to the existing SUMS system in order to provide an online facility for managing and registeringRead MoreSoftware Requirements Specification ( Srs ) Essay1283 Words   |  6 Pages Software Requirements Specification The introduction of the Software Requirements Specification (SRS) provides an overview of the entire SRS Purpose, Scope, Definitions, Acronyms, Abbreviations, References and Overview of SRS. A requirements specification for a software system is a complete description of the behavior of a system to be developed. It includes a set of Use cases that describe all the interactions the users will have with the software. Use cases are also known as FunctionalRead MoreDatabase Requirements For Operating System Windows Xp Essay1399 Words   |  6 Pagesupdation. †¢ Take a tour of site 3.2 HARDWARE AND SOFTWARE REQUIREMENT SPECIFICATION This shows minimum requirements to carry on to run this system efficiently. 3.2.1 Hardware Requirements Minimum Hardware Requirement: Devices Description Processor Intel Core Duo 2.0 GHz or more RAM 1 GB or more Hard Disk 10 GB or more Table 3.2.1.1 Server side Hardware Requirement 3.2.2 Software Requirements For which Software Operating System Windows XP/2003/vista/7/8/10,LinuxRead MoreDatabase Requirements And Software Requirements Essay1675 Words   |  7 PagesUser Characteristics 3.2 Hardware and Software Requirements 3.3 Constraints 3.4 Assumptions and Dependencies 3.0 SYSTEM REQUIREMENT STUDY 3.1 USER CHARACTERISTICS Admin:- †¢ Login †¢ Show project and Dashboard †¢ Show project and user full detail †¢ Manage user †¢ Manage category (n level category) †¢ Mange project †¢ Manage FAQ User:- †¢ Registration †¢ Login †¢ Sharing with social sites 3.2 HARDWARE AND SOFTWARE REQUIREMENT SPECIFICATION This shows minimum requirements to carryRead More5 ONTOLOGICAL INFLUENCE ON REQUIREMENT ENGINEERING The first step in requirement engineering1400 Words   |  6 Pagesvocabularies 5.2.2 Ontologies help tackle these challenges: One of the important goals of Requirement Analysis is to develop a high quality requirement specification document. Ontologies help in developing high quality requirement specification document. In order to have the possibility of automating semantic analysis we can map requirement specification and ontological elements. Nowadays, ontology techniques are applied in many application domains because relationships, concepts and their categorizationsRead MoreComponents Requirements For A Bank Operator1188 Words   |  5 PagesTask 1: Requirement specification Task1a: Stakeholders, functional and non-functional requirements for the coursework specification: Introduction There are about three stakeholders for the system given in the coursework specification identified by the writer; below is the list of them all, together with their functional requirements. The writer has also identified about four non-functional requirements. a) Bank customer (User) The functional requirements of bank customer are: 1. User Login 2.

Find the Main Idea Worksheets and Practice Questions

Book Review The Right Thing - 909 Words

â€Å"Hey, Sal, how come they ain’t no brothas on the wall?† (Do the Right Thing) was the question by Buggin Out that began and instigated the conflict that occurred on the hottest day of the summer in a local Brooklyn pizzeria. Sal Fragione is the owner of the 25 year old pizzeria in a majorly African-American neighborhood. The plot follows and revolves around Sal because of his role in â€Å"instigating† the antagonist (Buggin Out), supporting the protagonist (Mookie) with a job, delivering advice to his son, speaking and helping all of the other supporting characters. With the issue of the Wall of Fame, Sal believed that he had the right to choose which individuals appeared on his Wall of Fame in his pizzeria; all Italian Americans. Buggin Out attempts to rally people on the block to boycott Sal’s Pizzeria because of his single-race Wall of Fame. But, almost everyone refuses to boycott because Sal has supported, fed and cared for them over the years. In a last stitch effort, Buggin Out finds two individuals, Radio Raheem and Smiley, who agree to boycott Sal’s. In the film, Do the Right Thing, racial slurs, derogatory innuendos and insults are the norm between all of the individuals, specifically different races, that reside on this Brooklyn block and nothing comes of it. However, conflict ensues when Sal is pushed to the brink by Buggin Out and Radio Raheem. During the surprising violent conflict, there became to be a division of races which ended in a fatality, seriousShow MoreRelatedThe Help Research Paper1699 Words   |  7 PagesThe Help Civil Rights literature has been in hiding from the millions of readers in the world. Kathryn Stockett’s book, The Help, widely opens the doors to the worldwide readers to the experiences of those separated by the thin line drawn between blacks and whites in the 1960s. Kathryn makes her experiences of the character’s, making their stories as compelling as her own. The Help by Kathryn Stockett, is a book set in the early 1960s in Jackson, Mississippi, told by three different women: AbileneRead MoreAnalysis Of Annabel s Annabel 1696 Words   |  7 PagesNovel Research Winter, Kathleen. (2010). Annabel. House of Anasi press Review Number 1: D’erasmo, Stacey. (2011). Announcing Her Existence. Retrieved October 24, 2017, from http://www.nytimes.com/2011/01/09/books/review/DErasmo-t.html Kathleen Winter’s, Annabel, takes place in 1968 in Croydon Harbor, Labrador, Canada. The plot starts off with a baby being born as an intersex and centers around the baby’s identity. It is decided at the baby’s birth that his birth gender will be kept a secretRead MoreBook Review: Why Dont We Listen Better1159 Words   |  5 Pagesbook review: Why don’t we listen better Presented to Dr. Mario Garcia In partial fulfillment of the requirements of Introduction to Pastoral Counseling PACO 500 Liberty Baptist Theological Seminary Lynchburg, VA Feburary 3, 2013 PRACTICAL BOOK REVIEW: PETERSEN My Summation: James Petersen’s book Why Don’t We Listen Better, is a true guide in making relationships better with better communication. This book does not just help people communicate better in a work environmentRead MoreAmazon : The World s Largest Online Store1664 Words   |  7 PagesWashington according to the statistics of 2012, 88,400 employees are working in the office and its revenue is about 61.09 billion US dollars. Firstly starting as an online book store, it developed itself as the largest online store of DVDs, software, mp3 downloads, videogames, furniture, toys, food, jewelry and many more things. Amazon is present in many countries as separate selling websites like America, Canada, Brazil, France, Germany, UK, Italy, Spain, Japan and china. As the internet banishedRead MoreCritical Criticism Of Huck Finn903 Words   |  4 Pagesliterature. It has received its fair share of extensive and bitter criticism. Back in the nineteenth century the book was most commonly de scribed as coarse, vulgar, irreverent, and unrefined. For every negative review there is just as many positives, and whether it’s good or bad reviews Huckleberry Finn is one of the most controversial topics between literary critics. When Twain wrote this book, he wrote it with a strong critical view of culture and society in the United States. He used a substantialRead MoreBook Review : A Review Of A Book Review1431 Words   |  6 Pages Book reviews are just that: a review of a book. They can be used for news articles, blogs, or academic journals. A book review is more than just a book report. It can give the reader more of an insight into not just the book, but the author as well. Most authors write of what they know. For example, some authors have backgrounds in law enforcement so they write about cases they know or have worked. Other authors research groups of people, for example the Knights Templar, and write of whatRead MoreBook Review - Fighting Invisible Tigers Essay1289 Words   |  6 PagesClass - FYBA Subject- Psychology Semester- I Topic- Book Review Name of the Book - Fighting Invisible Tigers: A Stress Management Guide for Teens INDEX 1. Acknowledgement 2. Book Review 3. References ACKNOWLEDGEMENT I would like to thank my Psychology Professor, Ms. Rohina, for giving me the opportunity of doing a project which has inculcated a sense of Stress Management in me. Also I would like toRead MoreTypes of Study Skills Essays1314 Words   |  6 PagesIntroduction People always said knowledge can change their life. For many reasons, people keep learning new things, then the skills of study turns to be more important. Nowadays, thanks for the internet; the world is full of different information. It is difficult to let people study all of them, how to study and what to study becomes a problem. Therefore, we have different study skills to help us study them; Cognitive Learning Styles; Info processing model chart; Time management and goal setting;Read MoreQuantitative Methods Of Quantitative Research On Library Facilities Criteria, And User Satisfaction Criteria Essay1485 Words   |  6 Pages2.0 INTRODUCTION In this chapter, it is review of related article and the past literature that related to the proposed study that has been published by accredited scholar and researcher were summarize. This chapter covered the literature review on the qualitative method, studies on library facilities criteria, and user satisfaction criteria in UMP. 2.1 DEFINATION OF QUANTITATIVE METHOD Quantitative methods of data analysis can be of great value to the researcher who is attempting to draw meaningfulRead MoreHistorical Significance of Multiple Books on Jim Crows Life and Career1254 Words   |  5 Pagescertain book written about Jim Crow and the wider historical and social significance of the same. The Supreme Court decision that involved Jim Crow and the separation of blacks and whites is to be discussed as well as a general reaction to the book. All of this and more will be covered. The Woodward work is recognized as one of the most hard-hitting and honest historical reviews of slavery and state-sanctioned racism in the United States law and general practice. Historical Context of the Book The

Internet Censorship Censoring Freedom Essay - 1707 Words

With today’s technology, communication and information can travel across the world in a matter of seconds. Ever since the internet was first made publically available in 1991 the ease of accessing entertainment, education, and information has been increasing every year. We now live in an age where roughly 30% of all people in the entire world are connected to the web (World Internet Usage Statistics New and World Population Stats). However, despite the obvious advantages of the internet’s freedom, some countries are trying to control the internet and display what it deems appropriate for the public eye. Many countries, including Australia, China, and North Korea implement a system to filter web content. Even the United States is now†¦show more content†¦The Ministry of Public Security took the initial strides to strangle the freedom of online browsing when it issued its regulations regarding the use of the internet. Individuals are prohibited from using the Internet to: harm national security; disclose state secrets; or injure the interests of the state or society. Users are prohibited from using the Internet to create, replicate, retrieve, or transmit information that incites resistance to the PRC Constitution, laws, or administrative regulations; promotes the overthrow of the government or socialist system; undermines national unification; distorts the truth, spreads rumors, or destroys social order; or provides sexually suggestive material or encourages gambling, violence, or murder. Users are prohibited from engaging in activities that harm the security of computer information networks and from using networks or changing network resources without prior approval (International Debates†). Several years later, in October 2001 Li Runsen, the technology director at the Ministry of Public Security, explained the new style of censoring that will soon be put into practice, employing over 30,000 online police to patrol and censor content (Watts ). Greg Walton of the International Centre for Human Rights and Democratic Development published a report criticizing the new approach saying, Old style censorship is being replaced with a massive, ubiquitous architecture ofShow MoreRelatedGovernments Censoring Internet Content1490 Words   |  6 Pagespros and cons of government involvement in controlling the content of the Internet. Everyday technology is getting more sophisticated, meaning that nowadays it is easy to explore about a certain issue via online connection and be near the world. In the present, as long as you have Internet connection, you have the ability to have access to all kind of information that is posted on Internet. There is a huge debate whether internet should be regulated or not, and this is excepted to continue in the upcomingRead MoreCensoring the Internet906 Words   |  4 Pages Censoring the Internet When most people think about the internet, they think of it as a super highway system that has the capability to transfer information. The internet grew up to become an expanding source for amusement and intelligence; in a way that we have never seen before. Since there isnt anything like the internet, as more people become more recognized with the internet, the information that surrounds the internet develops as well. Anyone can post ideas about whatever they want atRead MoreInternet Censorship And The Internet941 Words   |  4 Pages More than two decades ago, the Internet was yet to be ubiquitous in the homes of the general public around the world. Today, global users of the Internet has surpassed the 3 billion mark, or approximately 45% of the world population, a trend that is not likely to slow down anytime soon (World Internet Users Statistics and 2015 World Population Stats, 2014). The idealistic vision of self-governance of the Internet has proved to be insufficient and t hreats to the Internet’s core principles areRead MoreInternet Censorship And Its Effect On Society1053 Words   |  5 PagesInternet Censorship is Detrimental to Society The Internet was designed to enable and facilitate communications with connected systems at the local, state, national and international levels. The United States Defense Advanced Research Projects Agency (DARPA) launched a research campaign to find effective ways to link computers to help the exchange of information. In the 1990s, the Internet took off and entered a growth phase which caused an increase in communications worldwide. DARPA did notRead MoreInternet Censorship and Government Regulation Essay1058 Words   |  5 PagesThese days the internet has become an essential part to living for almost everyone but one of the controversial topics that people bring up is that whether or not the government should regulate information on the internet. Both sides have valid points which form a reasonable argument. Some people would say that they need to because of the dangers lurking around in the cyber world but the reasons for why the government shouldn’t regulate the Inter net outnumber the reasons for why they should. TheRead More Internet Censorship Essay example1506 Words   |  7 PagesCensorship of the Internet   Ã‚  Ã‚  Ã‚  Ã‚  We should demand that all public schools and libraries install and configure Internet Filters. This statement shows how Jeffery Pollock, a candidate for the 3rd Congressional District seat in Oregon, views the Internet. Unfortunately for him, the one thing that he ranted and raved about was the one thing that gave him an unfair disadvantage in the in the upcoming elections. (Blind Ballots) Cyber Patrol, One of the leading Internet censoring companies and isRead MoreCensorship And Censorship Of The Internet985 Words   |  4 Pageswriting truth.. This influenced freedom of the press rights and embracing those rights to the constitution (Linder). Recently the issue of Censorship of the Internet in America has become a trending topic. The internet has been commonly censored to comply with the Digital Millennium Rights Act, but in recent times our government has been requesting more aggressive censorship in order to provide a safer cyberspace. If the American governm ent began to censor the internet, the restriction will result inRead MoreThe Freedom Of Speech Across The World Wide Web1133 Words   |  5 PagesResearch Paper #1 Internet censorship has been a growing issue in America. Many bills like The Stop Online Piracy Act (SOPA) and Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act (PIPA) are trying to be passed that are trying to control the internet. If the internet is censored and controlled by the government we will be losing our freedom of speech across the world-wide web. This is huge issue in other countries where people are jailed and prosecuted forRead More Internet Censorship Essay1605 Words   |  7 PagesEveryone has heard of the Internet and how it is going to help set the world free. The Internet is the fastest growing form of communication and is becoming more and more common in the home. Companies these days do big business over the Internet, and online shopping has grown tremendously in the last few years. For instance, the online auction site eBay sells millions of items every year online. Many companies are making even more plans to expand t heir business to the Internet. Unfortunately, there haveRead MoreIn Support of Internet Censorship Essay639 Words   |  3 PagesIn Support of Internet Censorship Censoring the Internet would keep children and adults from obtaining harmful materials. Online there are all kinds of information on horrible things such as pornography, alcohol, drugs, guns, bombs, credit card fraud, etc. Censorship is needed. People say it takes away freedom from their lives but if there were not laws inhibiting freedom we would live in a world of chaos and anarchy. Why should we censor the Internet? Why not? Should we not censor the information

Use Case Narrative Enrollment System Free Essays

An E-commerce Website Use Case Name: Search and browse products ID: US-I Priority: High Actor: Shopper Description: This use case describes a shopper who searches and browses products. Trigger: A shopper is looking for a specific product. Trigger Type: External Preconditions: 1 . We will write a custom essay sample on Use Case Narrative: Enrollment System or any similar topic only for you Order Now The shopper is knowledgeable about the product he/she is looking for. 2. The website is available. 3. The advertisement and buyer account databases are up-to-date and online. Normal Course: 1. 0 Search and browse products and select product to purchase 1 . The shopper pacifies the category of the item and the item itself to be searched. 2. The system verifies that the item is available. 3. The system generates all the products matching the search request. 4. The shopper selects a product and wants to place it in a cart. 5. The system asks the shopper to log in. (Alternative Course 1 . 1) 6. The shopper logs in his/her buyer account. 7. The system verifies the account. 8. The shopper adds the product to cart. Information for Steps Search Criteria List of approved ads Buyer Account List of Buyer Accounts New Cart Entry Modified Cart Alternative Courses: 1. The shopper doesn’t already have a buyer account. (branch at step 5) 1. The shopper registers his/her desired surname and password. 2. The system verifies if the surname is still available. AAA. The surname is still available. AAA. The shopper has created a buyer account. Return to Normal Course Step 6. 5. B. The surname already exists. B. The system asks the shopper if he wants to continue registration or not. B. 1 The shopper wants to continue registration. B. 1 Return to Alternative course 1. 1 step 1 B. 2 The shopper cancels the request. B. 2 The system terminates the use case. Surname and Password List of Buyer Surnames New Buyer Account Request for re-registration Cancellation Postpositions: 1 . One or more products are added to the shopper’s cart. 2. Cart has been modified. 3. The unregistered shopper has created a buyer account. Exceptions: El: Search request returns no result. (occurs at step 2) 1 . The system displays the message inform search did not match any records. Try another search. â€Å". 2. The system starts Normal Course again. E: Buyer Account is not valid. (occurs at step 7) 1 . The system displays the message inform surname and password is not valid. Please re-enter your surname and password. â€Å". E: Account inputted is not a Buyer Account. (occurs at step 7) 1. The system displays the message inform account is a Seller Account. Please enter a Buyer Account. â€Å". 2. Return to Normal Course step 5. Summary Inputs Source Outputs Destination Request for re-registration or Cancellation Shopper Active Advertisement Database Buyer Account Database Cart Database Use Case Name: Purchase products online ID: US-2 Actor: Buyer Description: This use case describes a buyer’s purchase of product(s) on his/her cart online. Trigger: A buyer wants to buy a product. . The buyer’s account is authenticated. 2. The buyer account database 3. One or more products are in the cart. 4. The buyer has specified readiness to check out and buy product(s) in his/her cart. 1. 0 Buyer confirms the intent to buy and supplies payment. 1. The buyer opens his/ her cart. 2. The system displays the cart’s contents with price(s) of product( s) included. 3. The buyer purchase product(s) via Papal. 4. The buyer entered the payment information. 5. The system verifies the payment information’s authority. 6. The buyer confirms the payment transaction. (Alternative Course 1 . 1) 7. The system recesses payment. 8. The system confirms the payment’s success. 9. The system removes the purchased product(s) from the cart. 10. The buyer wants to view and print the recent or all the payment transaction’s report Information for Steps Purchase Authorization Cart Contents Payment Information Payment Information’s Authorization Payment Confirmation Product(s) Sale(s)’ details Payment Transaction List of Payment Transactions Payment Transaction(s)’ report(s) 1. 1 Buyer cancels payment. (branch at step 6) 1 . The buyer cancels the payment transaction. 2. Return to Normal Course 6. 1. Cart has been modified. Product(s) purchase is recorded. 3. Product(s) sales transaction is recorded. 4. The buyer has the printed reports for the recent or all the payment transactions. El: Payment Information is not authorized. (occurs at step 5) 1. The system displays the message â€Å"The payment information is not accepted. Please enter an authorized paym ent information. â€Å". 2. Return to Normal Course step 4. Payment Information’s Authorization Buyer Payment Clearinghouse Payment Transaction Database Payment Transaction(sys report(s) Product Sales Database Use Case Name: Post advertisement entries ID: US-3 Actor: Seller Description: This use case describes a seller posting advertisement entries. Trigger: A seller want to post an advertisement entry. 1 . The seller’s account is authenticated. 2. The seller is knowledgeable about the product he/she is going to advertise. 3. The 4. The seller account database is up-to-date and online. 1. 0 Buyer’s posting of product advertisements. 1 . The seller wants to post an advertisement entry. 2. The system asks the seller to log in his/her seller account. 3. The seller logs in his/ her seller account. (Alternative Course 1 . 1) 4. The system verifies the account. 5. The seller inputs the advertisement information. The system verifies the advertisement information. 7. The seller confirms the advertisement. 8. The system confirms the advertisement entry for admit approval. Information for Seller Account List of Seller Accounts Advertisement Information Advertisement Confirmation New Advertisement Entry 1. 1 The seller doesn’t already have a s eller account. (branch at step 3) 1. The seller registers his/her desired surname and password. 2. The system verifies if the surname is still available. AAA. The surname is still available. AAA. B. B. The seller has created a seller account. Return to Normal Course Step 4. The surname already exists. The system asks the seller if he wants to continue registration or not. B. 1 The seller wants to continue registration. B. 2 The seller cancels the request. List of Seller Surnames New Seller Account 1 . The advertisement entry is added to the advertisement database for admit approval. 2. The unregistered seller has created a seller account. El: Seller Account is not valid. (occurs at step 4) 1 . The system displays the message mirror surname and password is not valid. Please re-enter your surname and password. â€Å". E: Account inputted is not a Seller Account. (occurs at step 4) 1 . The system displays the message inform account is a Buyer Account. Please enter a Seller Account. â€Å". 2. Return to Normal Course step 3. Seller Seller Account Database Pending Advertisement Database Use Case Name: Management of seller’s active advertisements ID: US-4 Description: This use case describes the seller viewing his/her active advertisements. Trigger: The seller wants to view his/her active advertisements. Trigger Type: External 1 . The seller account is authenticated. 2. The advertisement database is up-to-date and online. 1. 0 Managing of active advertisements 1 . The seller wants to manage his/her active advertisements. The system displays all the seller’s active advertisements. AAA. The seller edits the contents oaf specific advertisement. AAA. The system confirms the modification. B. The seller confirms the deletion an advertisement(s). B. The system confirms the modification. List of Active Advertisements Edit Information Edited Advertisement Deleti on Confirmation Deleted Advertisement(s) None 1 . Advertisement Database has been modified. List of Active Advertisements Use Case Name: Sales Revenue Report ID: US-5 Priority: Low Description: This use case describes a seller viewing and printing his/her sales revenue report. Trigger: A seller wants to view and print his/her sales revenue report. 1. The seller’s account is authenticated. 2. The product sales database is up-to-date and online. 1. 0 Viewing and printing of sales revenue report 1. The seller wants to view his/her sales revenue report. 2. The system displays his/her sales revenue report. 3. The seller confirms the print of the report. 4. The system print the sales revenue report. List of Sales Revenue Sales Revenue Report 1 . The seller has the printed report of his/her sales revenue. Use Case Name: Management of all the advertisements ID: US-6 Actor: Admit Description: This use case describes the admit managing all the pending and active advertisements. Trigger: The admit wants to manage the advertisements. 1. The adman’s account is authenticated. 2. The admit account database is up-to-date and online. 3. The advertisement database is up-to-date and online. 1. 0 Managing of all the advertisements 1. The admit logs in his/her admit account. 2. The system verifies the account. 3. The admit wants to manage all the advertisements both pending and active. 4. The system displays all the pending and active advertisements. AAA. The admit selects and view a pending advertisement. How to cite Use Case Narrative: Enrollment System, Essays

Management Key Performance Indicators for SAS Flights

Questions: 1. In this simulation you chose a sector to operate in (budget, midrange or luxury). What have you learned about these sectors as a result of your experience in this simulation? Reflecting on theory what did you do well and what would you have done differently at the beginning of the simulation and why? What would you have done differently to be more successful during the simulation and why? 2. What were the KPIs you used in running your airline? Did they change? Critically appraise the value of the information you had available to you in the results packs during the simulation. How did you use this to affect your decision making? 3. Giving due consideration to theory, evaluate how a merger or acquisition might have changed your outcomes and the way you operated during the simulation? What additional implications would there have been for your company? 4. Appraise how successful your company was in your industry. Was your relative success or failure due primarily to your analysis and diagnosis or the choices and decisions you made? Which models and theory did you consider when participating in the game? Evaluate how these helped you. Answer: Introduction Bliss Air is one of the airlines that were involved in its management overhauling process for two years. However, the existing company is not only in need for decisive decision makers but also needs decision-making policies to carry its simulation process. The report chart formulates that Bliss Air is one of the mid-range airlines in the industry that has grown exceptionally even after a strategic drift in its decisions after a year of inception highlighting its visions and missions, with decision making strategies in management. 1. The airline's sector is a mid-range sector that possesses a huge population and constitutes all kinds of people who. The Bliss Air Airline has concentrated on the mid-range sectors out of three sectors to not only increase the company's sales volume but also keeps in mind the quality and productivity factor. Nevertheless, if analyzed in other areas, a luxury sector is a profit-generating sector with its primary and foremost aim being quality. However, the luxury airlines have supreme quality whereas when compared with mid-range class then the factor shifts to quality and price. On the other hand, the companies having both price and quality as their objectives need to focus and contest in both the sectors. A mid-range airline needs to review the concentration and maintenance based on the market research to assess the significant factor for the consumers as well as competitors (Hartnell 2015). Nonetheless, the airline company started with a luxury airline sector, but it did not meet the requirements of a luxury sector and was not able to provide with quality and heavy expenses made on promotion strategy. However, the cost was growing with no profit and hence, there was a shift from luxury to mid-range airlines in a year. The following factors that could have reinvented at the time of simulation were the strategic approach, pricing (fare), systematic approach, large customer base. Strategic Approach - At the beginning, there was no strategic approach applied that is the reason the shift is from luxury to mid-range sector. However, there was a need for a strategic approach that could define the goals and missions of the Bliss Air airline company. However, as stated it had been better if the strategy could have been mixed strategy with pricing, marketing and promotional activities (Robinson 2014). Pricing (fare) - A cue in price is a tactic used in marketing when to influence customers or competitors depending on the future or past prices. However, Bliss Air airline being a luxurious airline, at first, kept a price that was more than the affordable price for the general public. Hence, the price is an important factor but not devising a clear strategy lead to expenses on promotional measures and ultimately resulted in a loss to the airline (Somervuori 2014). Large Customer Base - The focus laid on large customer base and not target population which resulted in extra expenses on promoting rather on pricing or setting target population. Systematic Approach - There was no systematic approach as defined except gathering a broad consumer base. The flight maneuver, fuel and maintenance cost did not rise because of the increase in the number of passengers that is the reason that loss was not significant. Hence, if a systematic approach had been prevalent from the beginning, then Bliss Air would have profit than what the airline made (Chen and Pawilkowski 2015). The measures taken during the process of simulation in the 7th quarter are mentioned below. A better reservation system that enhances the productivity of the airline. Pricing strategy based on the booking dates and less booking rates when booked in advance with coupons of gathering extra points. Proper allocation of funds and forecasting profit in a guided business plan. Proper guidance to the customers and make them feel satisfied (Belobaba, Odoni and Barnhart 2015). Directed investment in the market research sector for situational analysis based on PESTEL (external) and SWOT (internal) industry analysis for sales forecasting and focusing on sales volume by employing more sales employee. 2. The KPI's known as Key Performance Indicators adopted at the onset of the airline is different from now because the sector adopted at the first did not yield results. However, Key Performance Indicators did not lead to the success of the Bliss Air and resulted in reframing. Thus, after analyzing the visions, missions and objectives with the stakeholders; it led to measured progress to achieve the objectives. However, the four KPIs, which need to be analyzed in the airline industry, are customer satisfaction, financial performance index, flight operation, employee satisfaction and internal process quality (Marr 2013). Customer Satisfaction Customer recommendation based on customer satisfaction is a measure of success that can be measured on Global Performance Monitor (GPM) with follow-up online survey carried out by independent market research will help in reviewing the condition of sales and profitability. The result will be based on the percentage of the target population customers and will be enacted from the 7th quarter. Financial performance index The financial performance will be attained through investments, and the success of the business will provide an adequate return to stakeholders in the 7th quarter. The operating margin is the index to analyze the key financial performance through fares as the customer base is enlarged because shifting to mid range after a year of inception has helped the airline know more about comfortable travel than a luxurious one. Employee satisfaction The airline industry is a monopolistic market with differentiation in prices. Thus, many high-performing organizations are recognizing engaged employees and are committed to organizational goals. However, the strategy adopted should be ensuring customer service and ensuring the needs of employees as well. The strategy built to hire employee should be performance based (Arhall and Cox 2013). Flight operation The flight operation followed the terms of achieving 70% of mileage per day that could ensure better results. However, the design to operate on 8th as 75% mileage has been accomplished in the 7th quarter because the customer base has increased and more flights have flown with full capacity passengers that have focused on the reduction of expenses. Internal Process Quality The Bliss Air airline needs to make sure that the product and services offered to the customers are in customer's interest so that maximum profitability is increased keeping the expenses minimal and forecasting to achieve an 80% quality and to maintain it for the future time. However, this Key Performance Factor will be achieved because previously the airline functioned on the different sector (Marr 2013). The information achieved through the value packs needs to be analysed based on the key performance indicators regarding flight operation, customer satisfaction or financial performance index. The change from one sector to other has been tough for the organization but has helped in outlining the future goals such as: The change in sector will advance in more routes and number of flights The booking fares to be decreased to accommodate more passengers in one flight. The knowledge of luxury sector involves expenses that cannot be fulfilled that is the reason the shift was beneficial. The addition of more in-flight services. The allotted funds need to be used for the maintenance of aircraft to avoid any fines and accidents. 3. Merger and acquisition Merger and acquisition are two different concepts. Mergers are based when two companies constitute to one "new" company whereas acquisition is taking assets possession of one company from the other (Evans 2010). The synergy goal is common in both the concepts. The risks should be identified before going into a merger or acquisition. The risks that can pose a threat regarding Bliss Air airline would be the cultural risk, customer retention risk while focusing on the customer base followed by company employees because Bliss Air being a new business will ensure that the employees and customers are retained. However, if merged with any other company, then the retention power might get reduced as a result of changed working style and nature of the enterprise. However, to restore capabilities the merged or acquiring company should be of a similar business with stronger operations (Roberts, Wallace and Moles 2012). There are certain advantages as well if went for a merger of acquisition. Bliss Air airline company, which is just two years old, might face problem in acquiring assets of other companies as it does possess funds that could help it acquire assets from other businesses (Moss 2013). However, if the merger takes place with a stronger airline company than Bliss Air like Emirates or British Airways, then Bliss Air will become economically strong being the subsidiary in the merger. In Bliss Air, during the 6th quarter when the business was facing problems in the sector change, the airline had an overdraft loan, which will be saved further if merged with the potential airline. The advantage not only includes the positive impact on stock price but impact in financial terms as well highlighting operational strategy. The example that can help in understanding the situation could be if the company acts smartly and does a merger in the mid-quarter when the financial position is strong then Bliss Air could yield positive results regarding competitive advantage. However, the mistakes at the beginning of simulation would not have affected the growth of the airline. The other operating costs that could have spread between the two companies would have been interesting expenses , fuel, market research, maintenance, taxes, and others (Fageda and Perdiguero 2014). The Bliss Air lacked in expense allocation and proper maintenance and with a powerful merge, these disadvantages of Bliss Air could be shadowed as the funds are shared between the two companies. Hence, as a team of Bliss Air, the profit was made in the first two-quarters, but a later shift in the sector, the company suffered a continuous loss which led to a reduction of profit and increased cost. However, reduction in pricing can be avoided in a merger. Nevertheless, the Bliss Airline lacked operations on customer and employee satisfaction as well (Fageda and Perdiguero 2014). 4. The key ways that an extraordinary nature, if an industry is analysed, is based on the three aspects namely executing, monitoring and planning. The team of management started its operation in a luxury sector but after experiencing troubles from the second quarter, it changed to mid range sector because the cost was rising, profits were diminishing, and more funds had been used in promotional activities. The appraisal on how the Bliss Airline functioned was unsatisfactory at first but later turned to be unsatisfactory. However, the results did not show positive response as the cost was rising. Nevertheless, the competitive nature of the company was diminishing because it failed in the course of business (Belbin 2012). The strategic and systematic approach were not followed, and the basic motive was between quality and price. Subsequently, after sector change, though the different marketing sectors started responding better the profits were still diminishing as the operational strat egy still lacked despite wide consumer base. Moreover, the airline company did not follow any managerial approach and lacked in aircraft maintenance as well. During the starting of Bliss Air airline, the strategy that was brought into play was Dependency Theory believing that the company will be influenced in a greater manner from the external environment, which includes, customers, stakeholders and public. Hence, during the operations of the business, investing in promotional strategies perceived to get a higher return on customer base with a competitive advantage, but the expenses rose, and the cost and service factor was understood (Kuilman and Wezel 2013). The reduced price after the change to mid-range sector yielded positive results as the customer base started expanding but the sales volume remained the same. Nonetheless, the need for a strategic approach, proper outlining of the consumer base, and systematic approach with pricing technique from the beginning would not have let the shifting take place. However, the results produced could have been profitable if the proper strategy could have been brought into force. References Arhall, J. and Cox, E., 2013. Key Performance Indicators for SAS Flights. Belbin, R.M., 2012.Management teams. Routledge Belobaba, P., Odoni, A. and Barnhart, C., 2015.The global airline industry. John Wiley Sons. Chen, L. and Pawlikowski, H., 2015. The expansion of low cost carriers into the long-haul market: a strategic analysis of Norwegian Air Shuttle ASA. Evans, M. 2010.Course 7: Mergers Acquisitions (Part 1). [online] exinfm.com. Available at: https://www.exinfm.com/training/pdfiles/course07-1.pdf [Accessed 3 Mar. 2016]. Fageda, X. and Perdiguero, J., 2014. An empirical analysis of a merger between a network and low-cost airlines.Journal of Transport Economics and Policy (JTEP),48(1), pp.81-96. Hartnell, E.G., HARTNELL EDWIN GEOFFREY, 2015.SYSTEM AND METHOD FOR VISUALLY BUILDING A MARKET SIMULATION. U.S. Patent 20,150,302,442. Kuilman, J.G. and Wezel, F.C., 2013. Taking off: Category contrast and organizational mortality in the UK airline industry, 191964.Strategic Organization,11(1), pp.56-77. Marr, B., 2013.The 4 KPIs Every Manager Has To Use. [online] linkedin.com. Available at: https://www.linkedin.com/pulse/20130925053608-64875646-the-4-kpis-every-manager-has-to-use [Accessed 3 Mar. 2016]. Moss, D.L., 2013. Delivering the Benefits? Efficiencies and Airline Mergers. Roberts, A., Wallace, W. and Moles, P., 2012.Mergers and Acquisitions. Pearson Education. Robinson, S., 2014.Simulation: the practice of model development and use. Palgrave Macmillan. Somervuori, O., 2014. Profiling behavioral pricing research in marketing.Journal of Product Brand Management,23(6), pp.462-474.

Milkshakes Understanding the Job

Introduction This analysis will review the efficacy of Clay Christensen’s milkshake analogy in marketing products that are commonly used by an average American. For this purpose the review will look at how the concept works in the marketing of a brand of dry cells (Energizer batteries). In this regard, the basic functions of the product and why individuals would buy it, before applying the theories of Christensen’s analogy on it.Advertising We will write a custom essay sample on Milkshakes: Understanding the Job specifically for you for only $16.05 $11/page Learn More Basic utility The Energizer brand of dry cells is commonly used to power small electronic gadgets such as digital cameras, flashlights, microphones, wall clocks and portable radios. Energizer Holdings, the company that manufactures the Energizer batteries, realized from a very early time that the buyers of dry cells usually go for the brand that will last the longest. With thi s knowledge in mind, they rolled out a marketing campaign that presents their products as one of the best in its line. The broadcast and print advertisements for the Energizer brand always emphasize the message that their batteries last longer than those manufactured by their competitors. Their main intention is to get the customer to view Energizer as the brand that gives them value for their money. Christensen’s approach and Energizer batteries Using Christensen’s milk-shake analogy, the job of Energizer batteries is to power the specific gadget that it has been installed in, so that the user can get the service he expects from the particular gadget. For instance, when used on a flashlight, the Energizer batteries are hired to provide the power needed to give illumination. Depending on the gadget being powered, the substitutions for Energizer are other brands of dry cells and main-grid electricity. Proper definition of the Energizer market will help the product incre ase its customer base by putting in place methods to attract individuals that have been using competing products/substitutions without taking into consideration the added benefits they can get. For instance, there are customers who purchase batteries to use in disposable cameras. These individuals are usually not interested in batteries that last longer than their disposable cameras and would, therefore, pick any brand to use they find in the shops. To target this particular market, Energizer holdings can come up with special batteries, which do not necessary last as long as those used in portable radios. These batteries can be branded Energizer Light and should be mainly indicated for usage in light photography.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Re-marketing the product will create a new market segment for the Energizer brand of batteries. This will come in the form of indivi duals buying batteries that are tailored for their needs. If customers know they can get a pair of batteries that will handle their specific needs without having to pay as much as the person who wants a pair that will last longer. The main risk of using Christensen’s approach would be that it may end up not paying off as fast as is expected. In some markets, customers are used skeptical of new advancements and there is a chance that segmentation of the products might end up cutting down on the sales from the original line and distributing it to the new releases (Christensen and Raynor, 2011). Conclusion By using Christensen’s approach in the assessment of the market of consumer products, companies can come up with strategies for further tapping into the market. This analysis had set out to illustrate how the milk-shake analogy can be applied to the dry-cell market. Appropriate exemplification has been provided to show how the Energizer brand can be improved upon by tak ing into consideration the needs of the customer. Reference List Christensen, C.M. Raynor, M.E. (2011). The Clayton Christensen Innovation  Collection. Boston, Massachusetts: Harvard Business Press This essay on Milkshakes: Understanding the Job was written and submitted by user Eleanor Rutledge to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.