Milkshakes Understanding the Job

Introduction This analysis will review the efficacy of Clay Christensen’s milkshake analogy in marketing products that are commonly used by an average American. For this purpose the review will look at how the concept works in the marketing of a brand of dry cells (Energizer batteries). In this regard, the basic functions of the product and why individuals would buy it, before applying the theories of Christensen’s analogy on it.Advertising We will write a custom essay sample on Milkshakes: Understanding the Job specifically for you for only $16.05 $11/page Learn More Basic utility The Energizer brand of dry cells is commonly used to power small electronic gadgets such as digital cameras, flashlights, microphones, wall clocks and portable radios. Energizer Holdings, the company that manufactures the Energizer batteries, realized from a very early time that the buyers of dry cells usually go for the brand that will last the longest. With thi s knowledge in mind, they rolled out a marketing campaign that presents their products as one of the best in its line. The broadcast and print advertisements for the Energizer brand always emphasize the message that their batteries last longer than those manufactured by their competitors. Their main intention is to get the customer to view Energizer as the brand that gives them value for their money. Christensen’s approach and Energizer batteries Using Christensen’s milk-shake analogy, the job of Energizer batteries is to power the specific gadget that it has been installed in, so that the user can get the service he expects from the particular gadget. For instance, when used on a flashlight, the Energizer batteries are hired to provide the power needed to give illumination. Depending on the gadget being powered, the substitutions for Energizer are other brands of dry cells and main-grid electricity. Proper definition of the Energizer market will help the product incre ase its customer base by putting in place methods to attract individuals that have been using competing products/substitutions without taking into consideration the added benefits they can get. For instance, there are customers who purchase batteries to use in disposable cameras. These individuals are usually not interested in batteries that last longer than their disposable cameras and would, therefore, pick any brand to use they find in the shops. To target this particular market, Energizer holdings can come up with special batteries, which do not necessary last as long as those used in portable radios. These batteries can be branded Energizer Light and should be mainly indicated for usage in light photography.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Re-marketing the product will create a new market segment for the Energizer brand of batteries. This will come in the form of indivi duals buying batteries that are tailored for their needs. If customers know they can get a pair of batteries that will handle their specific needs without having to pay as much as the person who wants a pair that will last longer. The main risk of using Christensen’s approach would be that it may end up not paying off as fast as is expected. In some markets, customers are used skeptical of new advancements and there is a chance that segmentation of the products might end up cutting down on the sales from the original line and distributing it to the new releases (Christensen and Raynor, 2011). Conclusion By using Christensen’s approach in the assessment of the market of consumer products, companies can come up with strategies for further tapping into the market. This analysis had set out to illustrate how the milk-shake analogy can be applied to the dry-cell market. Appropriate exemplification has been provided to show how the Energizer brand can be improved upon by tak ing into consideration the needs of the customer. Reference List Christensen, C.M. Raynor, M.E. (2011). The Clayton Christensen Innovation  Collection. Boston, Massachusetts: Harvard Business Press This essay on Milkshakes: Understanding the Job was written and submitted by user Eleanor Rutledge to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Write a Sample Short Essay

How to Write a Sample Short EssayA sample short essay should be designed to attract and delight the attention of the reader. What is your aim here? When it comes to writing, what are you trying to get across?This is also known as a good description, which can be really helpful to know as you look for ways of describing things in a clear and simple manner. This technique of drawing a reader in is also referred to as the hook, where you are then able to capture their attention, and eventually persuade them to buy the product or service that you are promoting.There are several other types of samples that you could also use to help you write a sample essay. For example, take a list of five attributes of a football player. You can imagine for instance that the five attributes will need to include speed, agility, strength, stamina and strength. Now, how would you define these characteristics in one sentence?As with all essays, the basic tenet of a sample short essay is to make your sentenc es short and concise. In other words, if the paper would fit on a page, your essay is too long. You will have to keep the essay to a reasonable length.Also keep in mind that every single word should be appropriate to the theme of the essay. This is especially true when you are discussing something like personality traits or attitudes. It is important that you do not overuse the use of certain words.The use of a high number of words is the worst thing that you can do when writing a short sample essay. It will make the essay too long and too dense, and you might just end up not being able to finish it.Now, the question now arises: how do you write a short essay?You don't have to spend a lot of time trying to come up with interesting ideas when there are so many wonderful resources out there to help you with this matter.