Marketing an Example of the Topic Education and science by

Marketing by Expert Dr. Kaylor | 16 Dec 2016 Introduction Planning is an exercising foresight regarding the anticipated outputs of an organization in order to maximize the inputs available. If the required inputs in terms of advertising, promotion, production and personnel are beyond the firms capability then the goal should be modified to reflect available resources. Need essay sample on "Marketing" topic? We will write a custom essay sample specifically for you Proceed For our marketing plan to be effective, the following should be implanted; investigate the present situation, consider alternative causes of action, select one of the alternatives, provide both human and material resources, communicate with everyone involved so that each knows his or her particular role in the process and evaluate progress periodically in order to ensure that action is taking place according to the plan. OBJECTIVES AND MISION STATEMENT. D-Tach is a device that is used to enhance an existing OVR to enable customers to send favorite programs to their friends. The product is a chip that is clipped into the client OVR and then programmed to send programs that are recorded to other people. The major objective is to come up with a quality product that assists customers who have a DVR to add a feature that can help them to send recorded programs to friends at a small fee. This product is to be used by customers who already have a DVR and because of the partnership with (TIVO), the clients who have a TIVO-DVR will have to be directed to consumers who have an existing DVR system. This will rapidly increase the market share and profitability of both D-Tach and TIVE because of the partnership. It is also a good plan to increase the companys sales to existing TIVO clients because this will be the stepping-stone to the development of a client base in order to assist the company to introduce the product to a new market. The companys sales will also increase because of the option to buy a TIVO-DVR and then a chip is inserted or customers also have an option to but a combination (combo) of (TIVO with a chip). This feature will enable new (TIVO) customers to go for products that have an already included feature, and hence D-Tach will extend sales to all two customers, to Q409 and Q 208 new customers. The objectives of introducing this product to the market is to give customers an add-on feature that is not in other competitor products, this will increase the annual rate of return on investment of the company. The other objective is to come up with innovations on latest product features that will be used by customers that are incorporate classes and groups as well as organizations. As a company, the other objective is to increase the market base by agreeing both the management objectives and those of the product. The other objective is to solve customer need through satisfaction, this will be done by identifying those needs or creating the needs, by making customers to have that urge to use the D-Tach product, then trying to solve the needs through investments in good research and development in order to add new product features to the D-Tach product. Good compensation plan is also essential to the staff who come up with good ideas for product feature enhancement. The other objective is to come up with reliable products through product testing and ensure reliability through good warehousing and distribution. CUSTOMER TARGETS In order to identify and serve customer targets well, there is a great need to understand their needs and wants. This is how that particular product will serve the needs. Take for example D-Tach: most people will not have enough time to watch all programs and hence the need for the D-Tach chip. This will also assist those who want to buy more than one TV set because they can receive favorite programs or send them to friends through this feature. Once the customers see the need for the product they will also enhance the market for TV sets and related ideas. Therefore, the product targets those clients who watch too much TV or those areas like the USA where a greater population likes watching television. The company should come up with a product that is easy to operate so a s to make the customers more comfortable. Proper studies should be done to the market before coming up with new ideas. COMPETITOR TARGETS Competitors will try as much as possible to produce the same or similar products with features similar to the D-Tach features but are minimal. Competitors target in most cases will be the same target market as that of the D-Tach product market, this means that they will also target the USA TV watchers and will try to develop their product or add product features with the aim of taking over the target market and to deal with them, there should be the development of quality products and develop the sense of high quality image. The use of highly knowledgeable and well-trained sellers and dealers, having an excellent service network that consumers know they will get quick repair services. Customers understanding is also very important through face-to-face encounters and discussions with them. This is also possible through market research to understand how they feel about the product features added to the product and what influences their patterns of purchase and what motivate them to buy the product. Major competitors are identified and described in terms of size goals, market share, product quality, strategies and this enables us to understand their intentions and behaviors. PRODUCT SERVICE/FEATURES The D-Tach product & services are to send programs that have already been recorded to other people. These customers will have the ability to send a favorite program to their friends. This is a good service offered at a fee and will solve the customers need to communicate through signals, send good episodes of their favorite programs to friends via linkage. This is possible through the various product features that are evident in the D-Tach product. It is inclusive of a device chip that can be bought cheaply at selected stores that sell electronics after which customers will enroll in a DVR transfer club and pay a fee to transfer favorite programs. The other option is to have a TIVO-DVR that has the D-Tach feature attached to it as a combo. Perhaps the most important factor is that feature that prevents other competitors from viewing the customers selection of programs. This feature will supplement the products basic functions and it is important to note that the best way to compete is being the first to come up with new valued features. Great consideration should be given however to how many people want each feature and how long it will take to come up with each feature and whether competitors will easily cope with the feature. CORE STRATEGY Target market: - TV watchers who have that problem to deal with & that is to share their favorite programs with other subscribers hence D-Tach will enable them record their programs and send them to other people. Positioning - D-Tach is the most superior and best and most reliable device with high quality and day-to-day product development features added to enable customer satisfaction. Distribution: - The product has two options where a customer has the option of purchasing a TIVO combo or purchasing a D-Tach chip to attach to his DVR that is available at the local electronic store like (Radio shack). Service: - Quick and available services. MARKETING MIX Marketing is vital in all types of organizations and in order to be successful, there is the need to incorporate the marketing mix. The marketing mix elements are product, price, place and promotion. Our product is D-Tach and we have looked at the product features that make it stand out from its competitors. We have also looked at place. That is how the product will reach the consumers. Good strategies for products should also consider the price. Promotional mix is important in this case because good advertising, personal selling, sales promotion and publicity skills should be employed to enhance the sales for D-Tach and expand the market. This will ensure that the bundle of benefits a customer gets from a product serve the purpose for which he bought it. This will also assist the company to alert customers to be aware of the product i.e. in advertising. There are many ways of advertising. Communication that can be used on D-Tach are visual adverts- newspapers, magazines, e.t.c. other ways are audio-visual- T.V, videos and cinemas and audio where advertisers use the radio. Another very good form of promotion to use is via the internet where D-Tach products can be placed online for customers to be aware of and purchase. Good promotions aimed directly at the customers can also enhance sales just like direct mails, fliers or posters that can keep the customer updated about the product. For this case of D-Tach where the product is sold in retail, electronic stores, personal selling is essential but there is need to employ effective sales people to sell the product and explain the important product feature. PRICE The pricing of products is pided into two. One is purchase of the special devices that will be inserted in the existing DVR systems that is, fixed price per chip and on the other hand, we have the price depending on the number of shows a customer sends per month. This varies according to the usage of the service and this pricing is rather psychological because it encourages the customers to use more product because the more programs, they send the less the cost per program and those with unlimited shows per month pay still less per month and this type of pricing tends to reward loyalty of customers to the products. The price discounts are also used as promotional methods to encourage the customers to join in as groups and organizations. This is corporate pricing. REFERENCES Armstrong G. & Kotler P. (2007). Consumer Markets: Influences on consumer behavior, Principles of Marketing. ICMR Case Studies and Management Resources. (2007). Consumer Behavior. Retrieved January 20, 2008 Kotler, P. (2005) Principles of Marketing. New York.Melbourne Press Schaik J.L., (2002); The Task of Marketing Management; J.L. van Schaik (Pity) ltd Winer, R.S. (2007). Marketing Management, Prentice Hall, Upper Saddle River, NJ. Television & Health. Retrieved January 21, 2008 from http://www.csun.edu/~vceed002/health/docs/tv&health.html

Stationery, Cemetery, and Shepherd

Stationery, Cemetery, and Shepherd Stationery, Cemetery, and Shepherd Stationery, Cemetery, and Shepherd By Maeve Maddox Stationery Both stationery (n.), meaning writing paper, and stationary (adj.), meaning not moving, go back to the same source that gives us the noun station (a stopping place; a place where someone or something stands). In the Middle Ages a stationer was a tradesman who had a shop, as opposed to one who carried his stock around with him. Originally the word was used in a general sense to denote any shopkeeper, but came to be associated with booksellers in particular. Finally, stationer came to mean someone who sells writing materials, i.e., stationery. TIP: Stationery, like paper, is spelled with er. A parked car is stationary. Like park, the adjective stationary is spelled with ar. Cemetery This seems to be an especially endangered spelling. I have a local real estate map that spells cemetery incorrectly dozens of times. Ive even seen an official cemetery sign with the incorrect spelling. TIP: Knowing that cemetery comes into English from French cimetià ¨re may help writers recall the correct er spelling. German Shepherd Browse the pets for sale in any classified section and you will see the word for the dog spelled sheperd, shepard, and shephard. At least two of these misspellings for the dogs name are common spellings for family names. For the dog, however, the spelling is shepherd. TIP: The dog was originally bred to help in the herding of sheep or cattle. The word shepherd comes from sheepherd. A shepherd herds sheep. Think herd. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:Good At, Good In, and Good With35 Genres and Other Varieties of FictionComma Before Too?

Ivy League MOOCs - Free Online Classes from the Ivies

Ivy League MOOCs - Free Online Classes from the Ivies Most of the eight ivy league universities are now offering some form of publicly available free online classes. MOOCs (massively open online classes) offer learners everywhere the opportunity to learn from ivy league instructors and interact with other students while completing their coursework. Some MOOCs even provide students the opportunity to earn a certificate that can be listed on a resume or used to demonstrate ongoing learning. See how you can take advantage of no-cost, instructor-led courses from Brown, Columbia, Cornell, Dartmouth, Harvard, Princeton, UPenn, or Yale. Keep in mind that free MOOCs are different from registering as a student at a university. If you would prefer to earn an official degree or graduate certificate from an ivy league online, check out the article on How to Earn an Online Degree from an Ivy League University. Brown Brown offers several no-cost MOOCs to the public through Coursera. Options include courses like â€Å"Coding the Matrix: Linear Algebra Through Computer Science Applications,† â€Å"Archeology’s Dirty Secrets† and â€Å"The Fiction of Relationship.† Columbia Also through Coursea, Columbia offers a number of instructor-led MOOCs. These online courses include â€Å"Economics of Money and Banking,† â€Å"How Viruses Cause Disease,† â€Å"Big Data in Education,† â€Å"Introduction to Sustainable Development,† and more. Cornell Cornell instructors offer MOOCs on a wide variety of subjects through CornellX - a part of edX. Courses include topics such as â€Å"The Ethics of Eating,† â€Å"Civic Ecology: Reclaiming Broken Places,† â€Å"American Capitalism: A History,† and â€Å"Relativity and Astrophysics.† Students can audit the courses for free or earn a verified certificate by paying a small fee. Dartmouth Dartmouth is still working on building its presence on edX. It currently offers a single course: â€Å"Introduction to Environmental Science.† The school also offers the Trustees of Dartmouth College seminar series, featuring livestream seminars for health care professionals every other Wednesday. Past seminars have included: â€Å"Behavioral Economics and Health,† â€Å"Letting Patients Help Heal Health Care: Extents and Limits of Patient Contributions,† and â€Å"Characteristics and Consequences of Hospital Closures.† Harvard Amongst the ivies, Harvard has led the way toward greater open learning. HarvardX, a part of edX, offers over fifty instructor-led MOOCs on a wide variety of subjects. Notable courses include: â€Å"Saving Schools: History, Politics, and Policy in U.S. Education,† â€Å"Poetry in America: Whitman,† â€Å"Copyright,† â€Å"The Einstein Revolution,† and â€Å"Introduction to Bioconductor.† Students may choose to audit courses or complete all coursework for a verified edX certificate. Harvard also provides a searchable database of their online courses, both current and archived. Finally, through their Open Learning Initiative, Harvard offers dozens of video lectures in Quicktime, Flash, and mp3 formats. These recorded lectures were created from actual Harvard courses. Although the recordings are not complete courses with assignments, many lecture series provide a semester’s worth of instruction. Video series include â€Å"Intensive Introduction to Computer Science,† â€Å"Abstract Algebra,† â€Å"Shakespeare After All: The Later Plays,† and more. Students can view or listen to the courses through the Open Learning Initiative site or subscribe through iTunes. Princeton Princeton provides a number of MOOCs through the Coursera platform. Options include â€Å"Analysis of Algorithms,† â€Å"Fog Networks and the Internet of Things,† â€Å"Imagining Other Earths,† and â€Å"Introduction to Sociology.† UPenn The University of Pennsylvania offers a few MOOCs via Coursera. Notable options include: â€Å"Design: Creation of Artifacts in Society,† â€Å"Principles of Microeconomics,† â€Å"Designing Cities,† and â€Å"Gamification.† UPenn also offers their own database of current and upcoming online courses, searchable by date. Yale Open Yale offers learners the opportunity to review video / audio lectures and assignments from previous Yale courses. As courses are not led by an instructor, students may access the material at any time. Currently available courses include subjects such as â€Å"Foundations of a Modern Social Theory,† â€Å"Roman Architecture,† â€Å"Hemingway, Fitzgerald, Faulkner,† and â€Å"Frontiers and Controversies in Astrophysics.† No discussion boards or opportunities for student interaction are provided. Jamie Littlefield is a writer and instructional designer. She can be reached on Twitter or through her educational coaching website: jamielittlefield.com.

Intelligence Collection Essay Example | Topics and Well Written Essays - 250 words - 2

Intelligence Collection - Essay Example The subsequent retrieval operations in an area controlled by Russian-backed separatist rebels was the result of intense diplomatic negotiations to allow access but the importance of this request was to gather additional incriminating evidence as to who really shot down the airplane. An implication of materials and biologic collection techniques was to detect any traces of chemicals used in the shooting down of that plane using a missile (BBC News Europe para. 4). Chemical evidence as to what type of missile it was (a Buk or SA-11 version) can complement eyewitness accounts on the ground (HUMINT) as well as data from the radar systems in the flight path (COMINT). Part 2. Materiel Acquisition – the value of acquiring sensitive materials like that of what happened during a mid-air collision between a Chinese fighter jet and an American spy plane is to gain intelligence about what materials were used on the manufacture of the plane (sensitive or light-weight metals or other materials that deflect radar) or the extremely sophisticated electronic systems and avionics used on the spy plane. It allows China access to all these materials and be able to study them later in their own laboratories. The particular spy plane was made by the firm of defense contractor Lockheed and forced to land in Hainan Island after being damaged. But the plane was eventually returned to the U.S. in its dismantled form already (Eckert, 2002). Its value in intelligence was allow the Chinese to study as they cannot have it due to arms

Can terrorism ever be morally justified Research Paper

Can terrorism ever be morally justified - Research Paper Example The demands could be socio-economic or political. According to Igor Primoratz, terrorism can be defined as: ‘The deliberate use of violence, or threat of its use, against innocent people, with the aim of intimidating some other people into a course of action they otherwise would not take’ (Primoratz, 2011). These definitions however, form more of a general perspective to this whole idea, are simply unsatisfactory. They don’t delve into the root cause and what the ultimate objectives are behind these motives, but rather focus on what is done. The issue in its entirety is far more subtle. Virtually, in every historical era and society, there have been extremists who have used terror as their tactics to advance their cause. Of thousands of such groups that exist or have existed, the validity of their cause is often questioned. However, one element has remained consistent throughout the time, and that is their belief of being denied all the resources and opportunity to advance their cause through conventional means and that terrorism is the only way to voice their concerns and give them relief (Vague, 2007). Some studies suggest that poverty and one’s perception of unfairness and moral debauchery of Western capitalism play an integral part in forming these terrorists. Not only because they have had no other means to make their opinions heard, but also to show their hopelessness and frustration towards their oppressors.

Philippines Essay Example for Free

Philippines Essay Aquino evoked the people of the phili to awaken their senses that freedom is possible. I guess it means that he was willing to die in order for the Filipinos to stand up to the Marcos dictatorship. He believed that Filipinos are worth dying for because he is the future of this nation. Ninoys death one incident that had brought so many changes in our society. It was the turning point because a few years later, Marcos was thrown out by a peaceful and popular revolt How would the Philippines look today, if it wasn’t for Ninoy’s love for freedom and for the people that he went against Marcos. Instead of putting our country at a battle, he chose to suffer long years of solitary confinement. Because he much value human life especially those Filipinos who would be sacrificed at the altar of revolution. we should also ask ourselves whether Ninoy’ death have made us worthy as Filipinos. In sacrificing his own life for Filipinos, Ninoy made the ultimate noble act nobody among us could ever repay. Death for the love of the country is the highest form of personal sacrifice only heroes are destined for. This is the land of our birth, the only place we Filipinos could truly call our home. If only, we understood well and took these words of Ninoy into our hearts and minds, †The Filipinos are worth dying forâ€Å", perhaps, our country would have been the greatest nation on earth. I think the death of Ninoy we were all to blame. If only we fought earlier for our freedom. Does it takes a mans life to be sacrificed for us to be awaken to the truth and fight for justice?

Fly Away Peter :: essays research papers

Dear Journal Jim, Jim, Jim - thinking about the senseless murder of Jim by men who never knew him or disliked him except for his nationality. I began to realise that the world is changing everyday and I can’t stop it. I started to stroll down the undulating dunes of the gold coast towards the vast desolate beaches. My feet sunk down into the sand and the thousands of tiny white sand grains slipped down into my shoes. I reached the pounding shore and lay my equipment on the ground. Jim, Ashley and I where completely different people in terms of our social standing’s but our undying love and compassion for the birds brought us together. Nothing could take that from us. All I could think of is, â€Å"What am I doing,† on this sphere they call Earth, â€Å"why am I here† and more importantly why was Jim taken off this planet. Is life a metaphor for something bigger and if so, what is it? There is some comfort that I feel knowing that Jim has gone to a better place, a place that he knows is a sacred haven. As I looked at the perfectly formed white and peaceful dunes stretching endlessly along the coast I think of how transcendental and peaceful the beach is compared to where Jim was before he died. When I think about the waste and lives that this war has ravaged, I feel like yelling out. I contemplate about how upset Jim’s father was when I saw him and I couldn’t bear it, I felt like breaking down and weeping.   Ã‚  Ã‚  Ã‚  Ã‚  The waves are the most perfect creation of God; the ocean is one huge swell that rushes towards of beachfront, searching for a special place were they might show their power and life purpose. They may spend a lifetime roaming the ocean and when they finally reach the shore, their force spent and not even a single man may see it, and if so, is it a wasted wave? The power, force and beauty of those waves last only a few seconds and yet how many humans appreciate those seconds. These thoughts that were roaming around in my head made me think of Jim and his life. To me, Jim’s life was a short but significant one. Where he touched so many of us, but mostly Ashley’s and I. Whenever, I think of the first time I met Jim, I visualise a man who seemed so confident and always had his own firm opinions. Fly Away Peter :: essays research papers Dear Journal Jim, Jim, Jim - thinking about the senseless murder of Jim by men who never knew him or disliked him except for his nationality. I began to realise that the world is changing everyday and I can’t stop it. I started to stroll down the undulating dunes of the gold coast towards the vast desolate beaches. My feet sunk down into the sand and the thousands of tiny white sand grains slipped down into my shoes. I reached the pounding shore and lay my equipment on the ground. Jim, Ashley and I where completely different people in terms of our social standing’s but our undying love and compassion for the birds brought us together. Nothing could take that from us. All I could think of is, â€Å"What am I doing,† on this sphere they call Earth, â€Å"why am I here† and more importantly why was Jim taken off this planet. Is life a metaphor for something bigger and if so, what is it? There is some comfort that I feel knowing that Jim has gone to a better place, a place that he knows is a sacred haven. As I looked at the perfectly formed white and peaceful dunes stretching endlessly along the coast I think of how transcendental and peaceful the beach is compared to where Jim was before he died. When I think about the waste and lives that this war has ravaged, I feel like yelling out. I contemplate about how upset Jim’s father was when I saw him and I couldn’t bear it, I felt like breaking down and weeping.   Ã‚  Ã‚  Ã‚  Ã‚  The waves are the most perfect creation of God; the ocean is one huge swell that rushes towards of beachfront, searching for a special place were they might show their power and life purpose. They may spend a lifetime roaming the ocean and when they finally reach the shore, their force spent and not even a single man may see it, and if so, is it a wasted wave? The power, force and beauty of those waves last only a few seconds and yet how many humans appreciate those seconds. These thoughts that were roaming around in my head made me think of Jim and his life. To me, Jim’s life was a short but significant one. Where he touched so many of us, but mostly Ashley’s and I. Whenever, I think of the first time I met Jim, I visualise a man who seemed so confident and always had his own firm opinions.

Ashitaba herb Essay

Ashltaba Is a large herb that grows primarily In the central region of Japan. Its root, leaf, and stem are used to make medicine. Ashitaba is used for â€Å"heartburn, stomach ulcers, high blood pressure, high cholesterol, gout, constipation, and fever. It is also used for cancer, smallpox, fluid retention, blood clots, and food poisoning. Women use it to increase the now ot breast milk. The fresh leaves and dried powder are used as food. There is not enough information to know how ashitaba might work. Some chemicals in ashitaba seem to work as antioxidants. Other chemicals might block secretions of stomach acid. But most research has been done on animals or in test tubes, not people. *Disadvantages Pregnancy and breast-feeding: Not enough is known about the use of ashitaba during pregnancy and breast-feeding. Stay on the safe side and avoid use. The appropriate dose of ashitaba depends on several factors such as the user’s age, health, and several other conditions. At this time there is not enough scientific information to determine an appropriate range of doses for ashitaba. *Advantages One of the fundamental actions of Ashltaba Is that It is great at activating Blood. The application for this is apparent in the treatment in the menstrual problems. It removes stagnation in the uterus, which will help with many menstrual difficulties. It also increases blood flow. Ashitaba is a useful Lactagogue, that is, an agent which Induces the secretion of mother’s milk. There Is anecdotal evidence from Japan of a cow that was fed Ashitaba and had record milk production. By analogy, Ashitaba could be used with mastitis or low milk production after delivery.

Promote Equality, Diversity and Inclusion in Work with Children and Young People Essay

It provides legal rights for disabled people in the areas of: †¢ employment †¢ education †¢ access to goods, services and facilities including larger private clubs and land based transport services †¢ buying and renting land or property functions of public bodies, for example the issuing of licenses The Equality Act also provides rights for people not to be directly discriminated against or harassed because they have an association with a disabled person. This can apply to a carer or parent of a disabled person. In addition, people must not be directly discriminated against or harassed because they are wrongly perceived to be disabled. Disability Discrimination Act 1995 Protects the rights of all those with disabilities. It also places a duty on schools (and other organisations) to eliminate barriers to ensure that individuals can gain equal access to services, Disability Discrimination Act 2005 Places a duty for schools to produce a Disability Equality Scheme (DES) and an Access Plan. Schools must encourage participation in all aspects of schools life and eliminate harassment and unlawful discrimination. Special Education Needs and Disability Act 2001 The Special Educational Needs and Disability Act 2001 (SENDA) establishes legal rights for disabled students in pre and post-16 education. The Act introduces the right for disabled students not to be discriminated against in education, training and any services provided wholly or mainly for students, and for those enrolled on courses provided by ‘responsible bodies’, including further and higher education institutions and sixth form colleges. Student services covered by the Act can include a wide range of educational and non-educational services, such as field trips, examinations and assessments and short courses.

Bush Tax Cut essays

Bush Tax Cut essays After a great 8 years under President Clintons fiscal discipline in the government, we have had a great economic surplus that included other huge surpluses as well. President Bush wants a huge tax cut that obviously can increase interest rates and recreate the loss of consumer and business confidence that had the same deficits during the late 80s and early 90s. While President Bushs proposed tax cut of roughly $2 trillion seems extremely favorable, the reality is that it will hurt the future of our country greatly. Robert E. Rubin, former Secretary of the Treasury, knows a lot about our money and can easily see that President Bushs huge tax cut can create a huge error in economic policy. When looking over the last 20 years and how we have done with fiscal discipline and without fiscal discipline, we can find many clues that our nation has benefited from fiscal discipline. First off, we have gained greatly when our nation has been committed to fiscal discipline and lose greatly when it is not. Another reason is that we have a huge duty to not pass on the burdens of a huge national debt and recession to the next generation, when we can act and stop problems from happening today. In 1993 when President Clinton restored fiscal discipline, there was a huge economic transformation. This transformation included the creation of many new jobs, rising incomes, low inflation, lower percentage of unemployment, and much of todays large current surpluses. Fiscal discipline also contributed greatly to the restoration of confidence by consumers and business that resulted in increase demand, increased investment in new technologies, increased productivity, and sustained growth in gross domestic product. These extremely favorable conditions all occurred because of fiscal discipline and by brining in a huge tax cut of $2 trillion we are seriously threatening the fiscal soundness currently in the federal governmen...

Best Summary and Analysis The Great Gatsby, Chapter 2

Best Summary and Analysis The Great Gatsby, Chapter 2 SAT / ACT Prep Online Guides and Tips If The Great Gatsbywere college, Chapter 2 would be the drunk frat party that gets way out of control, with Tom Buchanan as that guy yelling at everyone to chug. That’s because this chapter is all about Tom’s double life: Nick meets his mistress, gets wasted at her small apartment party in Manhattan, and gets an up close and personal view into Tom’s violent tendencies. Read on for a fullThe Great Gatsby Chapter 2summary, plus explication of connections to the book’s main themes and analysis of important passages! Quick Note on Our Citations Our citation format in this guide is (chapter.paragraph). We're using this system since there are many editions of Gatsby, so using page numbers would only work for students with our copy of the book. To find a quotation we cite via chapter and paragraph in your book, you can either eyeball it (Paragraph 1-50: beginning of chapter; 50-100: middle of chapter; 100-on: end of chapter), or use the search function if you're using an online or eReader version of the text. The Great Gatsby: Chapter 2Summary Nick describes the â€Å"valley of ashes† that is the area between the rich suburb of West Egg and Manhattan. This is the gray and dirty part of the borough of Queens that you drive through to get from Long Island to NYC. Above this bleak, smoky, unpleasant landscape is a giant billboard advertising Dr. T. J. Eckleburg, an eye doctor. The billboard is a set of giant eyes that seems to be surveying or judging everything below. Tom’s mistress lives in this â€Å"ash heaps† area. One day, when Nick takes the train with Tom to Manhattan, Tom suddenly makes him get off at a random stop to meet her. They go to a garage owned by George Wilson, who seems to be in the middle of buying a car from Tom.Myrtle Wilson, George’s wife, comes down to the garage. She isn’t beautiful, but is attractive because she is plump and lively. Tom quickly makes a plan to meet her in the city. He and Nick leave, and Tom explains that George has no idea that Myrtle is having an affair with Tom. Tom insists Myrtle meet him in Manhattan, so she boards the same train as Tom and Nick, but she sits in a different car to be discreet, and they then meet up at the station. Myrtle decides she would like a dog, and Tom buys her a puppy from a condescending passing salesman. Nick tries to leave Tom and Myrtle, but they insist he come up to their apartment very far uptown. The apartment is small, gaudily decorated, and uncomfortable. Tom brings out a bottle of whiskey. For the second time in his life (or so he claims), Nick gets drunk, so his memory of what happens next is somewhat hazy. Nevertheless, we get the sense that Tom and Myrtle have sex while Nick politely reads a book in the other room. Then some guests come over: Myrtle’s sister Catherine, as well as a photographer named McKee and his horrible wife.Myrtle lords it over her guests. The McKees fawn over her and Tom, complimenting her dress and devising ways of photographing her artistically. Tom plies them with alcohol.Meanwhile, Catherine tells Nick that she’s been to a party at Gatsby’s house. According to her, Gatsby is so rich because he is Kaiser Wilhelm’s cousin. Catherine then tells Nick that both Tom and Myrtle hate the people they’re married to; she wonders why they don’t divorced and marry each other instead. When Myrtle overhears, she says something obscene about George Wilson. According to Catherine, these divorces don’t happen because Daisy is Catholic. Nick, who knows that Daisy is not Catholic, is shocked by what has obviously been Tom’s lie. Nick then remembers Mrs. McKee using an anti-Semitic slur to talk about a failed suitor.Myrtle responds that her own mistake had been to marry the suitor that she should have ignored. Nick keeps trying and failing to leave the party. Myrtle tells him the story of how she first met Tom on the train. He picked her up by pressing himself against her when they got out on the platform. Later that night, Myrtle and Tom have an argument about Daisy and Tom hits her so hard that he breaks her nose. Nick leaves the party and goes home with McKee, the photographer. The narrative gets harder and harder to follow as Nick’s inebriation really catches up with him. Nick somehow ends up at the train station, waiting for the 4 am train to get back to West Egg. One interpretation of Nick going home with the photographer is that Nick is actually gay. We delve into this theory on NIck's character page. Key Chapter 2 Quotes About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land. This is a valley of ashesa fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcendent effort, of men who move dimly and already crumbling through the powdery air. (2.1) Every time anyone goes from Long Island to Manhattan or back, they go through this depressing industrial area in the middle of Queens. The factories located here pollute the air and land around them - their detritus is what makes the â€Å"ash† dust that covers everything and everyone. This is the place where those who cannot succeed in the rat raceend up, hopeless and lacking any way to escape. Check out our focused article for a much more in-depth analysis of what the crucial symbol of â€Å"the valley of ashes†stands for in this novel. The eyes of Doctor T. J. Eckleburg are blue and gigantictheir retinas are one yard high. They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose. Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away. But his eyes, dimmed a little by many paintless days under sun and rain, brood on over the solemn dumping ground. (2.2) There is no God in the novel. None of the characters seems to be religious, no one wonders about the moral or ethical implications of any actions, and in the end, there are no punishments doled out to the bad or rewards given to the good. This lack of religious feeling is partly what makes Tom’s lie to Myrtle about Daisy being a Catholic particularly egregious. This lack of even a basic moral framework is underscored by the eyes of Doctor T.J. Eckleburg, a giant billboard that is as close as this world gets to having a watchful authoritative presence. Mrs. Wilson had changed her costume some time before and was now attired in an elaborate afternoon dress of cream colored chiffon, which gave out a continual rustle as she swept about the room. With the influence of the dress her personality had also undergone a change. The intense vitality that had been so remarkable in the garage was converted into impressive hauteur. Her laughter, her gestures, her assertions became more violently affected moment by moment and as she expanded the room grew smaller around her until she seemed to be revolving on a noisy, creaking pivot through the smoky air. (2.56) This chapter is our main exposure to Myrtle Wilson, Tom’s mistress. Here, we see the main points of her personality - or at least the way that she comes across to Nick. First, it’s interesting to note that aside from Tom, whose hulkish physique Nick really pays a lot of attention to, Myrtle is the only character whose physicality is dwelt on at length. We hear a lot about her body and the way she moves in space - here, we not only get her â€Å"sweeping† across the room, â€Å"expanding,† and â€Å"revolving,† but also the sense that her â€Å"gestures† are somehow â€Å"violent.† It makes sense that for Nick, who is into the cool and detached Jordan, Myrtle’s overenthusiastic affect is a little off-putting. But remember this focus on Myrtle’s body when you read Chapter 7, where this body will be exposed in a shocking way. Some time toward midnight Tom Buchanan and Mrs. Wilson stood face to face discussing in impassioned voices whether Mrs. Wilson had any right to mention Daisy's name. "Daisy! Daisy! Daisy!" shouted Mrs. Wilson. "I'll say it whenever I want to! Daisy! Dai" Making a short deft movement Tom Buchanan broke her nose with his open hand. (2.124-126) This bit of violencesuccinctlyencapsulates Tom’s brutality, how little he thinks of Myrtle, and it also speaks volumes about their vastly unequal and disturbing relationship. Two things to think about: Why doesn’t Tom want Myrtle to mention Daisy? It could be a way of maintaining discretion - to keep secret her identity in order to hide the affair. But, considering everyone in town apparently knows about Myrtle, this doesn’t seem to be the reason. More likely is the fact that Tom does actually hold Daisy in much higher regard than Myrtle, and he refuses to let the lower class woman â€Å"degrade† his high-class wife by talking about her freely. This is yet again an example of his extreme snobbery. Tom is a person who uses his body to get what he wants. Sometimes this is within socially acceptable boundaries - for example, on the football field at Yale - and sometimes it is to browbeat everyone around him into compliance. It’s also interesting that both Tom and Myrtle are such physically present characters in the novel - in this moment, Myrtle is the only character that actually stands up to Tom. In a way, they are a perfect match. In my fanfic reworking of this scene, Myrtle would get to really go to town on Tom, MMA-style. Chapter 2 Analysis So how does this chapter contribute to our understanding of the novel's themes? And what are the most significant character beats to remember? I'llanswer those questions in this section. Themes and Symbols Love, Desire, and Relationships. At the party, the guests discuss love and marriage. Two separate threads in this conversation stand out: In Catherine’s eyes, the situation between Myrtle and Tom couldn’t be clearer: both don’t like their spouses, both are into each other, so the obvious solution would be for the two of them to run off together. Of course, we see that Tom would never leave Daisy for Myrtle - she is just someone he can feel free to abuse, since he can always buy her compliance with more cheap gifts. Myrtle describes her decision to marry Wilson as a case of mistaken identity. She thought he was a gentleman, but his veneer of class - exemplified by the fact that he â€Å"He borrowed somebody's best suit to get married in and never even told me† (2.6) - was almost immediately dispelled after the wedding. This is very reminiscent of both what happens to Daisy, as Tom cheats on her during their honeymoon, revealing his MO; and what almost happens to Daisy and Gatsby, who is yet another man who seems like a gentleman but is actually living in a borrowed â€Å"suit† and a borrowed identity. Society and Class. After seeing the heights of the upper classes on East Egg and the lows of the factory workers in the valley of ashes, this chapter shows us what life is like for a segment of the middle class. Myrtle is desperate to get as far away from her depressing life with Wilson at the gas station as she can, surrounding herself with the material trappings that Tom can provide: an apartment, clothes, and an accessory dog. The American Dream. In a novel that is all about the American drive to get ahead, Myrtleis one of the strivers, willing to put up with terrible treatment in exchange for a chance to climb higher. So are the people hanging on her coattails, like the McKees and Catherine. Seeing her with this shows us just how striated (separated into layers) society is, as Myrtle grabs every tiny opportunity to demonstrate her slightly higher status to her entourage. The Eyes of Doctor T. J. Eckleburg.This world is defined by its lawless amorality, and there is no voice of moral authority to pass judgment on the bad behavior of the characters. All we get is an inanimate object that hints at the possibility of a divine watcher. But, even though these disembodied eyes do make wrong-doers feel uncomfortable under their gaze, they can't actually prevent anything. For example,Tom is entirely comfortable lying. He maintains a mistress, lying to Daisy about his phone calls. And it turns out that he is lying to Myrtle as well, telling her that the reason he can’t divorce his wife is that Daisy is a Catholic. He winces under the eyes of the billboard, but it doesn't deter him in any way. The Valley of Ashes. There are those who live in palaces in West and East Egg. There are those who party in apartments in Manhattan. But this chapter shows us what happens to the people who get left behind, and who can't muster up the luck and energy needed to "win." They end up in the gray wasteland of industrial Queens, enabling the rich to get richer through their depressing, polluted, and monotonous labor. Are there any happy marriages in this book? Like, how are Nick’s parents doing? Or that random horseback riding couple we’ll see later? Anybody? Crucial Character Beats Tom drags Nick to meet Myrtle at Wilson’s gas station, in the middle of the â€Å"valley of ashes† that is industrial Queens. They arrange to meet in Manhattan, where Myrtle hosts a little party in her apartment. Myrtle lords it over her guests and reveals how miserable she is in her marriage. It’s also clear that Tom has been lying to Myrtle about his own marriage in order to string her along. The party breaks up after Tom punches Myrtle in the face and breaks her nose. He does it because she mentions Daisy’s name. What’s Next? Get deeper into the characters of Tomand Myrtleto really dig into what function they play in the novel. Draw comparisons between Myrtle and Daisyto see how these two almost diametrically opposed women actually have some important things in common. Also, explore how each perceives her relationships with men. Move on to thesummary of Chapter 3, or revisit the summary of Chapter 1. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Auto-ethnography Essay Example | Topics and Well Written Essays - 1250 words

Auto-ethnography - Essay Example This was the exact description of my childhood days. No limits to govern me and no color to choose from all the children were my friends and I really boasted to have them. Going back home from school one afternoon, my friend and I were waiting for the usual train at the station. When the train arrived and we were rushing to get in one young man shouted at my friend, ‘hey, negro get in fast’. At the moment that did not click in my mind that it was a racial attack and as I tried to calm my really offended friend I embarked to know what was wrong with it. My friend is black and this was the first outright racial abuse that I had seen directed at her. As the days progressed I learnt much about racial discrimination and the selection by race that is so much engrossed in our society. I had been brought up from a background that had no racial bias and when I joined college I found that some students really discriminated others and even went ahead to choose their friends from the filtered group of friends from the ‘favored race’. This is why I decided I had to start a campaign against racism. Race should not be a factor to measure so meone’s ability or determine her strengths. Today I am glad for the step I took some years back to sensitize my friends against racism. We have a group of multiracial students and we are doing great in the field. Our first step is to fight individualism. Tocqueville defines individualism as ‘calm and considered feeling which disposes each citizen to isolate himself from the mass of his fellows and withdraw into the circle of family and friends, with this little society formed to his task; he gladly leaves the greater society to look after itself’ (39). With this understanding we have to take the initiative and impact change on the society as it is solely our mandate to ensure that